Our purpose – helping people create their tomorrow – guides our actions and decision-making across AMP. Our purpose is underpinned by five values: Put customers first: Considering customers in all our decisions and making it as simple as possib...
Pros
Building a customer centric cultureCons
Barriers tough to break downBest Insurance Brand, Australia, Global Brands Magazine, 2015 Best Insurance Brand in Australia, Global Brands Magazine, 2013