Lifecycle Marketing Manager (Apparel)

Lifecycle ManagerFT/Direct Hire$85k-$100kHybrid in Marina Del Rey-3 days onsiteOur client, a premium men's and women's apparel brand is looking for a dynamic and results-driven Lifecycle Manager to join their team. Looking for someone with strong retention marketing, email/sms campaign, and loyalty program experience.Responsibilities:• Oversee our lifecycle and retention marketing efforts to ensure customer satisfaction and long-term engagement.• Manage email and SMS campaigns and flows, optimizing performance to drive repeat purchases and customer loyalty.• Lead loyalty program, strategizing to increase repeat rates and customer lifetime value (LTV).• Develop and implement segmentation strategies to personalize customer experiences and improve engagement.• Monitor and analyze key performance metrics, providing actionable insights to optimize campaignsQualifications:• Minimum 3+ years of experience in lifecycle or retention marketing, with a strong background in email and SMS campaign management.• Proven track record of successfully managing loyalty programs and driving customer retention.• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.• Excellent project management skills, with the ability to prioritize and manage multiple tasks in a fast-paced environment.• Proficiency in marketing automation tools and CRM platforms. Klaviyo highly preferred.