Search Engine Optimization Specialist

Our client, a rapidly growing full service interactive advertising agency, is looking to hire an SEO Specialist on a contract basis for the month of July. Type: Contract... Pay Range: $20-25/hr. Hours: 20/week Location: Remote Duration: Month of July - could get extended Ecommerce Focus (2+ years of experience highly preferred) • Building, executing, and reporting on a holistic Ecommerce SEO strategy • Advanced knowledge of how to prioritize and optimize product pages at scale, with experience using AI to improve efficiency and quality of product pages • Familiarity with structuring faceted navigation to reduce duplicate content and improving user experience • Ability to craft impactful architecture recommendations understanding the relationship between SEO benefits and overall website performance • Proficiency in using impactful schema markup recommendations to improve visibility in SERPs and entice users to click on results • Must have experience with Ecommerce platforms such as Shopify, Woocommerce, Magento and Bigcommerce and developing impactful website governance strategies that promote fluid publishing, but safeguard important SEO logic. • Basic understanding of review management, tools to drive reviews, and have crafted a strategy around improving reviews • Basic understanding of crafting a link building strategy, tools needed, and driving quality backlinks at scale Local Focus (2+ years of experience highly preferred) • Optimize and manage Google My Business listings, including accurate NAP (Name, Address, Phone Number) details, selecting appropriate business categories, managing reviews, and uploading relevant photos. • Expertise in building and managing local citations across directories and ensuring consistent NAP information • Being proactive in generating, responding to, and managing local search reviews including rankings and conversions across platforms like Google, Yelp, TripAdvisor, etc. • Experience developing a local link building strategy, executing, and reporting on impact • Creating local content calendars that consider specific offerings, events, and culture • Crafting local keyword research using Semrush, Ahrefs, or other applicable SEO tools • Implementing structured data markup relevant to local businesses • Experience optimizing for Google Maps, Apple Maps, Waze, etc. and a proven track record of impact • Strong reporting skills and the ability to understand the relationship between clicks, impressions, CTR, and average position in GSC and what behaviors that indicates in SERPs Off-Site and Link Building Focus (2+ years of experience preferred) • Proficiency in backlink analysis, utilizing tools such as Moz, Ahrefs, Semrush, Majestic, etc. to evaluate clients link profiles and the opportunities vs. competitors • Ability to foster genuine relationships with bloggers, journalists, industry leaders, and website owners to secure valuable link opportunities. • Understanding how to use high-quality content as a tool for link acquisition, whether it's through guest posts, infographics, or original research. • Crafting compelling, personalized outreach emails that get opened, read, and responded to, while avoiding being flagged as spam. • Experience with email automation platforms such as Hubspot, Mailchimp, ActiveCampaign, etc. is a plus. • Ability to discern between high-quality, beneficial links and low-quality, potentially harmful links. Recognizing the value of relevance, domain authority, and the potential traffic a link can bring. • Strong negotiation skills and understanding when budget is required to win valuable link placements. Ability to craft that budget, present to client, and report on impact is a major plus. • Strong understanding of how affiliate marketing works and working directly with Rise’s Affiliate team on growth opportunities. • Awareness of white-hat vs. black-hat techniques to ensure all link-building activities are in line with Google's guidelines. • Experience contracting offshore support to scale link building strategy, while maintaining high quality of work. Requirements & Skills • 2-4 years of SEO experience, PPC experience is a plus • Advanced level understanding of SEO tactics including keyword strategy, on-site SEO, internal and external link analysis, technical SEO, and local/mobile SEO • Strong understanding of how SEO is impacted by other marketing channels such as affiliate, paid search, display/programmatic, PR, etc. • Passion for using automation for identifying and executing projects • Basic understanding of HTML, CSS, and JavaScript • Experience forecasting traffic/conversions or other organic KPIs using different methodologies • Demonstrated experience managing SEO strategy for at least 1 client while being held to a strict client goals • Experience managing at least one direct report is a plus • Strong knowledge of analytics platforms such as Adobe and GA in addition to rank tracking tools (Linkdex, SEMrush, Conductor, Moz, etc.) • Significant experience and familiarity w/ Excel, • Excellent presentation and verbal communication skills • Very strong written communication skills, familiarity w/ AP Style preferred If interested, please apply with your most updated resume