Senior Partner Marketing Manager

DocuSign helps organizations connect and automate how they agree. Our flagship product, eSignature, is the world’s #1 way to sign electronically on practically any device, from virtually anywhere, at any time. Today, more than a million customers and a billion users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people’s lives. What you’ll... do DocuSign is seeking a highly skilled and experienced Senior Partner Marketing Manager with a focus on demand generation for our strategic ISV partnerships with Microsoft, Salesforce, and SAP. This role is pivotal in driving targeted marketing initiatives to generate demand and accelerate revenue growth through these key partnerships. This position is an individual contributor role reporting to the Partner Marketing Director. Responsibility • Stay on top of the latest trends in demand generation and the broader tech industry, particularly as they relate to our ISV partners, to continuously innovate and improve our marketing efforts (e.g., Familiarity with the basics of software and artificial intelligence) • Assist with strategy development and lead execution of a comprehensive demand generation strategy focused on our partnerships with Microsoft, Salesforce, and SAP, including identifying target markets and buyer personas, setting lead generation goals to align with wider team and company goals, and figuring out optimal marketing mix to achieve these goals • Design and implement effective marketing campaigns tailored to each partner’s unique ecosystem and audience, using a range of channels including digital marketing, events, webinars, email marketing, and social media to generate leads and build sales pipeline • Work closely with Microsoft, Salesforce, and SAP Marketing teams to align on joint marketing plans, leverage co-marketing opportunities, and ensure brand consistency • Track, analyze, and report on campaign performance against key metrics such as lead generation, conversion rates, and return on investment • Use insights to refine and optimize future campaigns • Manage campaign spend to remain within stated marketing budget • Review and adjust spending regularly to optimize marketing return on investment and meet financial objectives • Collaborate with internal Sales, Marketing, Business Development and Product teams to ensure alignment on partner strategies, messaging, and lead follow-up processes Job Designation Remote:Employee is not required to be in or near an office frequentlyand works from a designated remote work location for the majority of thetime. Positions at DocuSign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within DocuSign. DocuSign reserves the right to change a position’s job designation depending on business needs and as permitted by local law. What you bring Basic • 8+ years in marketing with a focus on demand generation • 4+ years of experience in B2B marketing • 2+ years of experience in SaaS industry • Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience Preferred • Experience in markets outside of the U.S. and Canada • Experience in partner marketing with Microsoft, Salesforce, and SAP or other large software companies • Expertise in developing and implementing successful demand generation strategies in a B2B technology context • Proficient in using marketing automation tools (e.g., Eloqua), CRM systems (e.g., SFDC), and other technologies (e.g., Tableau) to lead campaigns and track performance • Strong analytical skills to interpret data and make data-driven decisions • Excellent communication and collaboration skills, with the ability to work effectively with both internal teams and external partners • Creative problem solver with a track record of implementing innovative and effective marketing campaigns Wage Transparency Based on applicable legislation, the below details pay ranges in the following locations: California: $118,300 – $182,775 base salary Illinois and Colorado: $111,600 – $153,525 base salary Washington and New York (including NYC metro area): $111,600 – $162,625 base salary Global benefits provide options for the following: • Paid Time Off: earned time off, as well as paid company holidays based on region • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment • Retirement Plans: select retirement and pension programs with potential for employer contributions • Learning and Development: options for coaching, online courses and education reimbursements • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events