Senior Manager, Corporate Events

Overview

Operating within the core values and operating principles of the organization to uphold and support the continued execution of the corporate communications strategy in support of AAA Life’s strategic goals, the Senior Manager, Corporate Events leads the strategy, planning and execution of high-profile corporate events, including leadership summits, incentive programs and associate engagement events. This role works closely with senior executives to ensure events align with business objectives, reinforce corporate messaging and enhance the associate and agent experience. The Senior Manager is  responsible for managing event strategy, budget, contracts, and executive engagement while leading the event team to ensure flawless execution of event logistics. 

Responsibilities

• Develop and maintain a deep understanding of the business, business goals, brand guidelines, communication strategy to lead the corporate communications events team with a cohesive approach that resonates with key internal and external audiences.

• Work closely with the CMO, senior executives, and cross-functional partners to ensure events strategically support business objectives, reinforce corporate messaging, and strengthen relationships with key stakeholders.
• Hire, develop, and mentor the Events team, including performance management, career development, and succession planning. Provide coaching and regular feedback to ensure team growth and high performance.
• Oversee event technology platforms, ensuring effective use of registration systems, attendee tracking, and engagement tools. Manage vendor relationships to optimize event technology solutions.
• Lead comprehensive budget oversight, including purchase orders, vendor payments, and financial forecasting. Collaborate with Finance to optimize event spend and ensure cost-effectiveness.
• Define and track event success metrics, including attendee satisfaction, engagement levels, and ROI. Use data insights to refine event strategies and enhance future outcomes.
• Lead the planning and execution of various corporate events, including company-wide celebrations, incentive trips and strategy summits ensuring each aligns with broader strategic goals.

• Collaborate with senior leadership and cross-functional teams to determine event goals, themes, budgets and timelines.    

• Partner with key stakeholders and leadership to develop event proposals, agendas, and timelines. 

• Collaborate with internal teams, including Communications, HR and Brand, to ensure cohesive event messaging and branding. 

• Develop and manage event budgets, ensuring cost-effective event planning and adherence to financial guidelines.    

• Ensure all events are delivered on time, within budget and meet high standards of quality and attendee experience.

• Lead on-site event coordination, managing real-time issue resolution to ensure flawless execution, smooth leadership involvement, and a high-quality attendee experience. 

Qualifications

• Bachelor's degree in hospitality management, communications, marketing or a related field. 
• 10-15 years of experience in corporate events management, with a proven track record of leading large-scale, high-visibility events.
• Proven ability to manage large-scale, high-visibility events from strategy to execution. 
• Strong organizational and project management skills, with the ability to manage multiple events and deadlines simultaneously. 
• Exceptional interpersonal and communication skills, with experience collaborating across departments and with senior leadership. 
• Strong negotiation skills with vendors, suppliers and venues. 
• Ability to manage complex budgets and ensure financial accountability. 
• Creative mindset with an innovative approach to event planning and attendee engagement. 
• Comfortable working in a fast-paced, high-expectation environment. 
• Willingness to travel as needed for event execution.