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Associate Director, Market Research & Analytics - Specialty

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on XFacebookInstagramYouTubeLinkedIn and Tik Tok.

Job Description

The Marketing Analytics and Business Insights (MABI) team supporting AbbVie’s US Commercial organization is 250+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership – ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at ‘data’ differently – as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously – without taking ourselves too seriously. We are smart, fun, quirky, and innovative – and we’d love for you to join us. 

The Associate Director of Marketing Research & Analytics for Specialty Business Development will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives across the portfolio on behalf of Specialty Business Development. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market/competitive intelligence, and internal stakeholder initiatives, to inform potential new assets. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success. 

KEY RESPONSIBILITIES:

  • Act as intelligence partner for Specialty Business Development team (e.g. PCS, Forecasting, Medical etc.) focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the potential assets’ disease area.
  • Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
  • Perform thought-provoking and sophisticated syntheses of learning across research, analytics, and market/competitive intelligence sources to develop actionable insights and recommendations that shape strategies and decisions.
  • Maintain organizational knowledge of the potential assets’ market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
  • Design and execute against measurement plans, inclusive of selected operational and performance indicators, to ensure the organization’s understanding.
  • Coordinate and manage program performance assessments (i.e. project readouts)
  • Help manage data strategy efforts to ensure accurate and reliable data assets are incorporated within agile analytics capability to enable seamless, codeless, visualization-enabled analytics.
  • Leverage innovative, sophisticated analytic models that address critical issues, but also meet key business criteria. Be able to effectively communicate results of these complex analytic models.
  • Collaborate cross-functionally to ensure PCS and Market Access intelligence is leveraged appropriately and informed
  • Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer. 
  • Provide an unbiased point of view on the future potential of assets in consideration, supported by facts and evidence
  • Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.
  • Potentially manage and develop direct reports (1-2, with opportunity for team growth over time). Understand where and how to appropriately expose direct reports to Leadership to both accelerate their career growth and maximize team efficiency across meetings.
  • Appropriately manage and collaborate with both onshore and offshore research and analytics suppliers.
  • Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate.
  • Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.

Qualifications

  • BA or BS degree required. Advanced degree (MA, MS, MBA, PhD) preferred.
  • ~10 years relevant marketing research and/or analytics experience required.
  • Experience in pharmaceutical industry and pharmaceutical data (physician-level prescribing, institutional sales data, payer-prescriber-level data, formulary data, patient-level data, etc.) preferred.
  • Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
  • Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
  • Proven experience as an integral member of a high-performing work team.
  • Experience with and strong aptitude navigating a heavily matrixed and fast-paced environment.
  • Strong leadership skills and the ability to collaborate effectively cross-functionally within the organization and with external agencies.
  • Demonstrated project management skills.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

  • This job is eligible to participate in our short-term incentive programs. ​

  • This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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Average salary estimate

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$150000K
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What You Should Know About Associate Director, Market Research & Analytics - Specialty, AbbVie

Are you ready to elevate your career as the Associate Director of Market Research & Analytics for Specialty at AbbVie, based in beautiful Mettawa, IL? At AbbVie, we are not just about delivering innovative medicines; we strive to make a significant impact on lives. Join our vibrant Marketing Analytics and Business Insights (MABI) team, an integral part of our expansive US Commercial organization with over 250 passionate professionals driving insights that fuel better health outcomes. In this pivotal role, you'll harness your expertise to design and manage research initiatives that dig deep into qualitative and quantitative data, transforming it into strategic insights that influence business decisions. You will work closely with cross-functional teams, becoming a trusted intelligence partner and ensuring that decisions are rooted in robust analytics. Our culture encourages creativity, collaboration, and personal growth – we want you to be yourself, think outside the box, and embrace the quirks that make you unique. As you craft compelling, actionable learnings from various data sources, you'll be instrumental in shaping strategies that affect our Specialty Business Development initiatives. If you're motivated by making impactful decisions and supporting patients, we’d love for you to pull up a chair and join us at AbbVie!

Frequently Asked Questions (FAQs) for Associate Director, Market Research & Analytics - Specialty Role at AbbVie
What responsibilities does the Associate Director, Market Research & Analytics - Specialty at AbbVie have?

The Associate Director at AbbVie is responsible for managing and analyzing research initiatives across Specialty Business Development. This includes designing strategies for both qualitative and quantitative research, delivering actionable insights, and fostering strong relationships with internal stakeholders. The role requires an ability to influence commercial decisions through data-driven insights and maintaining knowledge of market trends.

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What qualifications are needed for the Associate Director, Market Research & Analytics - Specialty role at AbbVie?

To excel as an Associate Director at AbbVie, candidates typically need a BA or BS degree, with an advanced degree preferred. About 10 years of marketing research or analytics experience is required, ideally within the pharmaceutical industry. Skills in analytical thinking, project management, and effective stakeholder communication are crucial for success in this role.

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How does the Associate Director, Market Research & Analytics - Specialty support decision-making at AbbVie?

In this role, the Associate Director supports decision-making by providing strategic insights derived from comprehensive market research and analytics. They synthesize learnings from diverse data sources, ensuring that all recommendations are informed by accurate competitive intelligence, thus guiding the Specialty Business Development team toward optimal outcomes.

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What skills are essential for the Associate Director, Market Research & Analytics - Specialty at AbbVie?

Key skills for this position include strong analytical reasoning, a creative problem-solving approach, excellent organizational abilities, and effective communication skills. Proven leadership experience and a capability to navigate complex, matrixed environments are also essential to drive successful research initiatives within AbbVie.

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What is the work culture like in the Associate Director, Market Research & Analytics - Specialty position at AbbVie?

The work culture at AbbVie emphasizes collaboration, creativity, and personal growth. Employees are encouraged to bring their authentic selves to work, leverage their unique perspectives, and think creatively while maintaining a strong focus on patient impact. This supportive environment fosters innovation and allows team members to thrive.

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Common Interview Questions for Associate Director, Market Research & Analytics - Specialty
Can you describe your experience with marketing research in the pharmaceutical industry?

When answering this question, highlight your specific experiences that pertain to marketing research within pharmaceuticals. Discuss various methodologies you’ve utilized, the types of data you've gathered, and how your insights contributed to strategic decisions in past roles, aligning with AbbVie’s need for impactful insights.

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How do you prioritize projects as an Associate Director in Market Research & Analytics?

In your response, focus on your ability to assess project impact, urgency, and stakeholder needs. Explain your strategies for managing multiple projects, such as utilizing project management tools or aligning with key strategic objectives of the Specialty Business Development team at AbbVie.

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What strategies do you employ to stay informed about market trends in the pharmaceutical sector?

Demonstrate your proactive approach by discussing resources you regularly consult, such as industry reports, conferences, or academic journals. Emphasize how this knowledge can inform your decisions and insights at AbbVie, staying ahead of competitive trends.

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How do you communicate complex data insights to stakeholders?

Detail your process for translating complex data into digestible insights tailored to your audience. Mention the use of data visualization tools and storytelling techniques that make the information more accessible, ensuring stakeholders understand the implications for their strategic decisions.

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Describe a time when you had to lead a custom research project independently. What was your approach?

Provide a concise summary of a relevant project, focusing on your methodologies, stakeholder engagement, and how you handled challenges. Highlight your leadership skills and decision-making process, which from AbbVie’s perspective, demonstrates your capability to spearhead research initiatives.

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How do you ensure your research aligns with strategic business goals?

Discuss how you start by understanding the company’s objectives, then design research methodologies that directly address these goals. Mention regular collaboration with teams like Marketing and Sales to ensure alignment, which is crucial in AbbVie’s decision-making process.

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What do you find most challenging about working in a heavily matrixed organization?

Acknowledge the complexities of cross-functional collaboration while emphasizing the strategies you use to navigate them. Highlight your communication skills, adaptability, and how you build relationships to foster collaboration across teams, which is essential for success at AbbVie.

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What techniques do you use for data analysis, and how do you integrate findings into strategy?

Discuss your familiarity with data analysis tools and techniques, such as regression analysis, sentiment analysis, or market simulations. Explain how you translate findings into actionable strategies, ensuring they resonate with both market demands and operational capabilities at AbbVie.

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Describe your experience with managing research budgets?

Refer to specific instances where you've managed research budgets, detailing your approach to monitoring expenses and identifying areas for cost-saving without compromising research quality. This demonstrates fiscal responsibility, a valued trait at AbbVie.

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How would you handle a situation where your research findings contradicted the initial business assumptions?

Explain your approach to communicating sensitive findings, emphasizing the importance of honesty grounded in data. Describe strategies for presenting findings constructively, focusing on how they can inform better decisions moving forward while ensuring alignment with AbbVie’s commitment to integrity.

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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...

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Full-time, on-site
DATE POSTED
December 19, 2024

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