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Campaign Operations Project Manager - job 2 of 5

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on XFacebookInstagramYouTubeLinkedIn and Tik Tok.

Job Description

The Campaign Operations, Project Manager is part of the AbbVie Digital Lab team and will be responsible for playing an integral part of the Consumer CRM team to drive day-to-day management, execution, and delivery of CRM projects across AbbVie’s consumer commercial brands.

The Campaign Operations Project Manager is responsible for a key franchise group (e.g., Oncology) and leads consumer brand team marketing initiatives, supporting cross-functional team members and agency partners to align and execute on email, SMS, and direct mail campaigns. This role will focus on tactical execution of the campaign roadmap through its entire lifecycle to increase performance and efficiency.

Responsibilities

  • Responsible for day-to-day management and oversight of medium-high complex brand CRM engagements including developing project plans, creating status reports, conducting weekly status meetings, following up / communicating with all stakeholders to ensure on-time, flawless execution of brand CRM programs.
  • Learn the business for the respective therapeutic areas/brands
  • Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
  • Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands' objectives and goals by reviewing campaign performance, identifying optimization opportunities, and communicating them to the marketing team.
  • Develop and maintain project documents, timelines, proofing checklists and status reports.  Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
  • Partner with cross functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.
  • Document change requests, notify the team, and understand timeline implications.  Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.
  • Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership
  • Identify any issues or concerns, the team has with cross functional and agency partners.  Identify issues, identify root cause, and recommend corrective action where necessary
  • Monitors campaign performance and proactively provide recommendations to drive an increase in engagement.
  • Participate in the planning process with brands, internal cross functional teams, and their respective agency partners. Maintain check-ins with each team to track actual campaign activity and manage resources accordingly.
  • Prepares well-organized, clear, and concise communications and sets clear expectations. Creates quarterly business reviews with brand and omnichannel leaders

Key AbbVie Leadership Competencies:

  • Positive “all for one” approach to team deliverables and priorities.
  • Builds strong relationships to enable higher performance.
  • Learns, fast, grasps the “essence” and can change course quickly where indicated.
  • Raises the bar and is never satisfied with the status quo.
  • Creates a learning environment and open to suggestions.
  • Embraces the ideas of others, nurtures innovation and manages innovation to reality.

Qualifications

  • Bachelor’s degree in business or marketing or equivalent experience
  • 3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience
  • Minimum of 3 years of hands-on work experience in client service, account or response management discipline
  • Digital marketing or interactive agency experience is a plus
  • Ability to lead multiple projects simultaneously in a fast-paced, dynamic environment.
  • Excellent written, verbal, and interpersonal communication skills to effectively work with team members
  • Analytical ability to identify optimization opportunities and program related issues
  • Enthusiastic, solution-oriented attitude in accepting work/new challenges
  • Excellent knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook
  • Knowledge of current marketing automation and email delivery technologies, and familiarity with how the digital ecosystem is evolving
  • In-depth knowledge and experience with Salesforce Marketing Cloud or equivalent enterprise marketing automation platforms such as Adobe Marketo, Adobe Campaign, or Unica
  • Experience implementing CRM best practices
  • Proven track record of launching successful email campaigns and/or consumer programs

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​​

​​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​​

  • This job is eligible to participate in our short-term incentive programs. ​​

​​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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Average salary estimate

$75000 / YEARLY (est.)
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$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Campaign Operations Project Manager, AbbVie

At AbbVie, we're on a mission to push the boundaries of science and transform lives. As a Campaign Operations Project Manager, you will play a pivotal role within the AbbVie Digital Lab team, managing the day-to-day operations of our Consumer CRM projects across various consumer commercial brands like Oncology. You'll collaborate with multiple departments and stakeholders to ensure that email, SMS, and direct mail campaigns are executed flawlessly. Your strategic oversight will involve creating comprehensive project plans, conducting regular status meetings, and maintaining key project documents to keep our campaigns running smoothly. Not only will you dive deep into the nuances of our therapeutic brands, but you’ll also identify opportunities to optimize campaign performance, ensuring we meet our brand objectives through innovative solutions. If you're passionate about driving marketing initiatives and making a real impact in the healthcare sector, we invite you to take the next step in your career with us at AbbVie, where your expertise in CRM and digital marketing will be highly valued.

Frequently Asked Questions (FAQs) for Campaign Operations Project Manager Role at AbbVie
What are the primary responsibilities of the Campaign Operations Project Manager at AbbVie?

The Campaign Operations Project Manager at AbbVie is responsible for managing and overseeing CRM engagements, including the development of project plans and conducting regular status meetings. You will ensure the efficient execution of marketing initiatives for key franchises, while working closely with cross-functional teams and agencies to maximize campaign performance.

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What qualifications are needed to be a Campaign Operations Project Manager at AbbVie?

To qualify as a Campaign Operations Project Manager at AbbVie, candidates should have a Bachelor’s degree in business or marketing, alongside 3-5 years of experience in database marketing, CRM, email, and digital marketing. A strong understanding of marketing automation platforms and a background in launching successful consumer programs are also essential.

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How does the Campaign Operations Project Manager contribute to campaign performance at AbbVie?

In the Campaign Operations Project Manager role at AbbVie, you will actively monitor campaign performance, identify optimization opportunities, and provide actionable recommendations to improve engagement and effectiveness. By analyzing results, you will play a key role in driving the success of our consumer marketing initiatives.

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What skills are essential for a successful Campaign Operations Project Manager at AbbVie?

Essential skills for the Campaign Operations Project Manager include excellent communication abilities, strong analytical skills to identify optimization opportunities, and proficiency in project management. Familiarity with marketing automation technologies and a proactive, solution-oriented attitude are also critical in this dynamic role.

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Can you describe the work environment for the Campaign Operations Project Manager at AbbVie?

The work environment for the Campaign Operations Project Manager at AbbVie is collaborative and fast-paced, requiring the ability to manage multiple projects simultaneously. You will engage with diverse teams and encourage a positive culture focused on innovation and achieving marketing excellence!

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Common Interview Questions for Campaign Operations Project Manager
What strategies do you use to manage multiple campaigns at once in your role as a Campaign Operations Project Manager?

As a Campaign Operations Project Manager, I prioritize tasks by setting clear deadlines and using project management tools to track progress. I maintain open communication with all stakeholders and conduct regular check-ins to ensure alignment. This approach helps me efficiently manage resources and meet deadlines.

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How do you handle unexpected challenges during campaign execution?

When faced with unexpected challenges, I quickly assess the situation and identify the root cause. I then communicate transparently with my team and stakeholders to develop a solution. I believe in being proactive and adaptable, allowing me to pivot when needed while keeping the project's goals in mind.

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Can you give an example of how you've optimized a marketing campaign in a previous role?

In a previous role, I analyzed campaign data and noticed a low engagement rate on our email marketing efforts. By A/B testing subject lines and segmenting our audience more effectively, we increased open rates by 25% and click-through rates by 15%. This experience taught me the value of data-driven decisions in campaign optimization.

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What is your experience with marketing automation platforms?

I have hands-on experience with Salesforce Marketing Cloud and Adobe Marketo. I’ve successfully implemented various email campaigns using these platforms, ensuring effective segmentation and personalized messaging that resonates with our audience, which has greatly improved engagement levels.

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How do you ensure effective communication among cross-functional teams?

I prioritize effective communication by setting clear expectations and frequent check-ins through status meetings and updates. I use project management tools to keep everyone informed and encourage team members to share their ideas and feedback, fostering collaboration throughout the project lifecycle.

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Describe a time when you had to navigate a tight deadline. How did you manage the situation?

During a recent project, we faced a tight deadline due to a last-minute client request. I organized an urgent team meeting to prioritize tasks and delegate responsibilities effectively. By maintaining focus and ensuring continuous communication, we successfully met the deadline without compromising quality.

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What role does data analysis play in your marketing campaign management?

Data analysis is crucial in my role as it informs strategy and decision-making. I regularly review performance analytics to understand which aspects of the campaign are performing well and which need adjustment. This enables me to make data-driven recommendations and improve future campaigns.

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How would you describe your leadership style when managing projects?

I adopt a collaborative leadership style, valuing input from my team and encouraging creativity. I believe in empowering team members by giving them ownership of their tasks and supporting them as needed. This approach not only enhances engagement but also fosters a positive team environment.

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What do you consider when developing project timelines for campaigns?

When developing project timelines, I consider several key factors, including campaign complexity, stakeholder availability, and potential risks. I often build in buffer time for reviews and unexpected delays, ensuring that we remain on track and can deliver high-quality results.

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What techniques do you use to evaluate campaign success?

To evaluate campaign success, I set clear KPIs at the outset and use analytics tools to measure performance against these metrics. I review engagement rates, conversion rates, and overall ROI to gain insights, providing reports and suggestions for future improvements to the wider team.

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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...

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Full-time, on-site
DATE POSTED
April 17, 2025

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