AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
The Director, BOTOX® Digital Marketing Experience Platforms is responsible for the strategic vision, co-creation, execution, and optimization of multiple digital marketing strategies including an integrated patient care model leveraging Botox.com (patient adherence & engagement) and BotoxOne.com (education & operational hub for providers).
This leader will drive digital innovation, leveraging data analytics, and omnichannel engagement to optimize patient adherence, provider enablement, and customer acquisition. As the architect of a best-in-class digital ecosystem, they will ensure Botox.com and BotoxOne.com seamlessly integrate with brand marketing, CRM strategy, patient services, trade, and AbbVie’s business technology roadmap to create frictionless, high-value experiences.
They will oversee end-to-end customer journey mapping, ensure digital governance and compliance, drive financial oversight with a focus on patient retention and provider adoption, and lead the strategic evolution of the platforms.
This role collaborates with executive leadership, indication directors & brand leads, Digital Lab, Business Technology Solution teams, and a cross-functional partners to ensure these platforms are industry-leading.
Key Responsibilities
Platform Vision, Growth & Omnichannel Strategy
Data-Driven Insights & Performance Optimization
Financial & Resource Management
Innovation Leadership & Team Development
Strengthen Botox.com as a Best-in-Class Adherence Platform
Enhance BotoxOne.com as the HCP Education & Operational Hub
Compliance, Governance & Best Practices
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...
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