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Sr. Finance Analyst, Marketing

About the Role

Abnormal Security is hiring a Senior Financial Analyst, Marketing to join our FP&A team. This role will act as a key financial partner to the Marketing team, driving budgeting, forecasting, and financial analysis to optimize marketing investments and support strategic decision-making. The ideal candidate has a strong finance background in FP&A, Investment Banking, Private Equity, or Consulting, with expertise in financial modeling, scenario planning, and business partnership.

What You Will Do

  • Support financial planning, budgeting, and forecasting for marketing headcount and operational expenses, ensuring alignment with company goals.
  • Develop scenario-based financial models to assess marketing investments, ROI, and performance trends.
  • Establish and track key KPIs, including cost per lead, pipeline contribution, and marketing efficiency, to drive data-backed decisions.
  • Partner with Marketing Operations and Strategy & Analytics teams to align financial plans with GTM initiatives and revenue growth strategies.
  • Provide data-driven insights and recommendations to senior leadership, including the CFO, and GTM leaders.
  • Leverage AI, automation, and analytics tools to enhance forecasting accuracy and financial reporting.
  • Identify cost optimization opportunities and support strategic resource allocation.

Must Haves

  • 5+ years FP&A experience, including 1+ year in GTM Finance or 2+ years in IB, PE, or Consulting.
  • Strong financial modeling, forecasting, and scenario planning skills.
  • Experience partnering with marketing or GTM teams to support business growth.
  • Proven ability to influence senior executives through clear, data-backed recommendations.
  • Familiarity with AI, automation, and financial analytics tools to drive efficiency.
  • Self-starter who thrives in a fast-paced, high-growth environment.

Nice to Have 

  • Advanced degrees/certifications 
  • Passion for AI
  • Cyber-security and SaaS industry knowledge
  • Start-up / fast paced environment experience
  • Hands on with Pigment planning tool

#LI-LG1



At Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page.

Base salary range:
$114,000$135,000 USD

Average salary estimate

$124500 / YEARLY (est.)
min
max
$114000K
$135000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Finance Analyst, Marketing, Abnormal

Are you ready to take your finance career to the next level? Abnormal Security is on the hunt for a talented Senior Financial Analyst, Marketing to join our dynamic FP&A team in the United States. In this pivotal role, you will become an essential financial partner to the Marketing team, guiding budgeting, forecasting, and financial analytics that optimize marketing investments and steer strategic decision-making. We’re looking for someone with a robust background in FP&A, Investment Banking, Private Equity, or Consulting, and a knack for financial modeling and scenario planning. Your responsibilities will include supporting financial planning and budgeting for marketing headcount and operations, developing insightful financial models to evaluate marketing ROI, and tracking key performance indicators such as cost per lead. You'll collaborate closely with the Marketing Operations and Strategy & Analytics teams to ensure financial plans sync with go-to-market initiatives. Furthermore, your data-driven insights will be crucial for advising senior leadership, including the CFO, on strategic matters. If you have over five years of FP&A experience and thrive in a fast-paced environment, we want to hear from you! Join us at Abnormal Security and add your analytical expertise to a team driving innovation in the cybersecurity space.

Frequently Asked Questions (FAQs) for Sr. Finance Analyst, Marketing Role at Abnormal
What are the key responsibilities of a Senior Financial Analyst, Marketing at Abnormal Security?

The Senior Financial Analyst, Marketing at Abnormal Security plays a crucial role in financial planning and budgeting, ensuring alignment with company goals. They are responsible for developing financial models to evaluate marketing investments and ROI, establishing key performance indicators, and providing strategic insights to senior leadership to guide decision-making.

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What qualifications are required for the Senior Financial Analyst, Marketing position at Abnormal Security?

Candidates for the Senior Financial Analyst, Marketing role at Abnormal Security should have at least five years of FP&A experience, including a strong financial background in Investment Banking, Private Equity, or Consulting. Familiarity with AI, financial modeling skills, and the ability to influence executives with data-backed recommendations are also essential.

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How does the Senior Financial Analyst, Marketing role contribute to Abnormal Security’s marketing strategy?

In the Senior Financial Analyst, Marketing position at Abnormal Security, you will analyze financial data to inform marketing strategies. Your insights on marketing ROI and efficiency will help shape overall marketing decisions, making you an invaluable partner in achieving revenue growth goals.

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What skills are beneficial for a Senior Financial Analyst, Marketing at Abnormal Security?

Strong financial modeling and forecasting skills are critical for the Senior Financial Analyst, Marketing role at Abnormal Security. Additionally, proficiency in AI and financial analytics tools, along with a proven track record of collaborating with marketing or go-to-market teams, significantly enhances your candidacy.

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What is the salary range for the Senior Financial Analyst, Marketing position at Abnormal Security?

The salary range for the Senior Financial Analyst, Marketing role at Abnormal Security is between $114,000 and $135,000 USD, depending on various factors such as skills, experience, and qualifications of the candidate.

Join Rise to see the full answer
Common Interview Questions for Sr. Finance Analyst, Marketing
Can you explain your experience with financial modeling and forecasting?

When answering this question, it's important to highlight specific projects or situations where you successfully utilized financial modeling and forecasting. Discuss the techniques you used, any challenges you faced, and the outcomes of your analysis. Quantifying your results can also showcase your effectiveness.

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How have you influenced senior stakeholders through your financial insights?

To answer this question effectively, think of a specific example where your analysis led to a significant decision by senior leadership. Describe how you presented your data clearly, the recommendations you made, and the impact of those recommendations on the business.

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What financial KPIs do you consider most important for a marketing team?

In your response, mention key performance indicators like cost per lead, conversion rates, and return on marketing investment (ROMI). Explain why these metrics are important and how they can help the marketing team make informed decisions that drive growth.

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Describe a time when you had to adapt quickly to a change in a project’s direction. How did you handle it?

Use this opportunity to showcase your adaptability. Provide an example where you had to adjust your financial analysis or reporting due to shifting priorities. Discuss the steps you took to realign with the new objectives and the successful outcome that resulted.

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How do you ensure accuracy in your financial reports?

Highlight your methods for ensuring accuracy, such as double-checking your data, using automated tools, conducting peer reviews, and maintaining clear documentation. Explain how these practices contribute to reliable financial reporting.

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Can you share your experience working with AI and automation in financial reporting?

Discuss any specific tools or technologies you have used that leverage AI or automation for financial purposes. Illustrate how these tools improved your efficiency and the accuracy of your financial analysis, showcasing any measurable impacts they had on your work.

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What approach do you take when developing a budget?

Describe your strategic approach to budgeting, from gathering data and input from various departments to forecasting expenses and revenues. Emphasize how you incorporate input from stakeholders to create realistic and achievable budget plans.

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Explain your collaboration strategies with marketing teams.

Here, you can highlight your experience and methods for building strong partnerships with marketing teams. Discuss how effective communication, regular meetings, and data-sharing can foster collaboration to achieve common goals.

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What steps do you take to identify cost optimization opportunities?

Provide a structured response, explaining how you analyze financial data, evaluate expenditures, and engage with different teams to identify areas for cost reduction. Share a case where your recommendations led to significant savings.

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What do you think are the challenges facing Senior Financial Analysts in the marketing department today?

Discuss current trends or challenges, such as rapidly changing market dynamics or integrating advanced technologies. Emphasize your proactive approach to keeping up with these challenges and how you plan to navigate them effectively.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 16, 2025

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