20380428882 - SEO Specialist

Job Title: SEO Specialist

Salary Range: $900-1300/month

Work hours: 9AM - 5PM Pacific Time, Monday through Friday, with weekends off (subject to change if necessary).

We are looking for an SEO Specialist to optimize our website and content.

Responsibilities:

• Optimize and update all site/page metadata.
• Identify and map keywords to guide content development strategy.
• Conduct reporting and analytics, including data analysis and creating monthly performance reports.
• Collaborate with the Marketing team to develop and promote impactful SEO content based on trends and research.
• Work with the Engineering team to fix crawl errors, core web vitals, and other technical SEO needs.
• Identify opportunities to enhance search engine visibility.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Research and implement search engine optimization recommendations.
• Perform ongoing keyword discovery, expansion, and optimization.

Requirements:

• Education and Experience:
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience as an SEO Specialist or similar role.
• In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, Moz).

• Technical Skills:
• Strong understanding of SEO, search engine algorithms, and ranking methods.
• Proficiency in HTML, CSS, and JavaScript as they relate to SEO.
• Experience with technical SEO tasks such as fixing crawl errors and optimizing core web vitals.
• Experience working with Contentful or similar CMS 

• Content and Keyword Optimization:
• Ability to identify and map keywords to guide content development strategy.
• Skilled in optimizing and updating site/page metadata.
• Proficiency in performing ongoing keyword discovery, expansion, and optimization.

• Analytical and Reporting Skills:
• Strong analytical skills to monitor and analyze SEO performance.
• Experience in creating and presenting monthly performance reports.
• Ability to use data to inform and adjust SEO strategies.

• Collaboration and Communication:
• Excellent collaboration skills to work with the Marketing team on developing and promoting impactful SEO content.
• Ability to work with the Engineering team to address technical SEO needs and implement recommendations.
• Strong written and verbal communication skills.

• Strategic Planning:
• Experience in identifying opportunities to enhance search engine visibility.
• Ability to recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Skilled in researching and implementing search engine optimization recommendations.

Additional Qualities:

• Up-to-date with the latest SEO trends, tools, and best practices.
• Strong problem-solving skills and attention to detail.
• Ability to manage multiple projects and prioritize tasks effectively.

Tools to use:

• Contentful
• Google Analytics 
• SEMrush
• Moz
• HTML
• CSS
• JavaScript