23003511348 - Paid Advertising Specialist ( E-commerce)

We are seeking a skilled and dynamic full-time Paid Advertising Specialist to join our team. The ideal candidate will have a proven track record in managing and optimizing  Ads campaigns, with a deep understanding of different advertising ecosystems. As a Paid Advertising Specialist, you will be responsible for planning, executing, and analyzing paid media campaigns on Meta , Tiktok & Google platforms to drive results for our clients. Candidates should be available to work in CEST time zones

Responsibilities:

Campaign Strategy and Planning:

• Develop comprehensive media buying strategies tailored to client goals and objectives.
• Conduct market research and competitive analysis to inform campaign strategies.
• Create media plans and budget allocations based on client requirements and industry trends.

Campaign Management:

• Set up, manage, and optimize Ads campaigns across all networks
• Implement audience targeting strategies to enhance campaign performance.
• Monitor and adjust bids, budgets, and targeting to maximize ROI and meet performance goals.

Performance Analysis:

• Track and analyze campaign performance using Google Analytics, Shopify dashboard , and other relevant tools.
• Generate regular performance reports and insights to share with clients and internal teams.
• Identify trends, opportunities, and areas for improvement to drive continuous campaign optimization.
  
  

Client Communication:

• Serve as the primary point of contact for clients regarding Marketing campaigns.
• Provide strategic recommendations and updates on campaign performance and progress.
• Collaborate with clients to understand their needs and align campaign strategies accordingly.
  

Collaboration and Coordination:

• Work closely with the creative team to ensure ad creatives are optimized for performance and align with campaign objectives.
• Coordinate with other media buyers and digital marketing specialists to ensure cohesive strategy execution.
• Proactive learner who stays ahead of digital marketing trends and tools
• Strong problem-solving skills and adaptability in fast-changing environments

Budget Management:

• Monitor and manage campaign budgets to ensure effective allocation and spending.
• Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and other key metrics to optimize budget efficiency.

• Must have experience in Europe e-commerce setup 
• Should have hands-on experience in B2C e-commerce business 
• Should be knowledgeable in Meta, Google & Tiktok platforms
• Able to work in fixed schedule 9 am - 5 pm CEST