Engagement Marketing Manager

An Engagement Marketing Manager at Color is responsible for managing and executing multi-channel marketing campaigns aimed at increasing member enrollment. They consult with clients to design effective outreach strategies that resonate with targeted populations. This role requires experience in B2B2C marketing, particularly in utilizing platforms like Braze to drive engagement and monitor campaign performance. The Engagement Marketing Manager collaborates with internal teams to ensure successful implementation of strategies and advocates for innovative approaches to enhance enrollment processes.

To qualify for the Engagement Marketing Manager role at Color, candidates should have at least 5 years of marketing experience focused on executing high-volume campaigns, especially in B2B2C settings. Familiarity with Braze for managing campaigns is essential, along with strong project management and communication skills. Experience with data analysis to adjust marketing strategies based on performance metrics is also valued, along with a collaborative approach when working with clients and internal stakeholders.

Joining Color as an Engagement Marketing Manager presents the potential for significant career growth, particularly in a dynamic and rapidly evolving health technology environment. The company values initiative and creativity, allowing you to take ownership of strategic initiatives and explore innovative marketing ideas. As you navigate increasingly complex campaigns and build successful client relationships, you will have opportunities to advance within the organization and further develop your skills in enrollment marketing.

Color fosters a positive company culture by emphasizing inclusivity, innovation, and employee wellbeing. The emphasis on equal opportunity ensures a diverse workforce, while the remote work flexibility allows for a great work-life balance. Additionally, Color supports its employees through comprehensive benefits, generous vacation policies, and wellness initiatives that promote health and personal growth, creating a supportive and encouraging environment for all team members.

Engagement Marketing Managers at Color enjoy a competitive salary alongside a comprehensive benefits package that includes medical, dental, and vision coverage, a 401k match, and generous vacation time. Additional perks include a monthly phone and wifi stipend, ergonomic support, equal paid parental leave, and free cancer screening resources for employees and their dependents, making it a rewarding place to work.

When applying for the Engagement Marketing Manager position at Color, it's beneficial to highlight relevant marketing experience, particularly in B2B2C campaigns and the use of Braze software. Be prepared to showcase examples of successful multi-channel marketing strategies you've implemented in the past. Showing enthusiasm for the role and understanding Color’s mission in public health will also resonate well during the application and interview process.

When answering this question, focus on a specific campaign that showcases your skills in project management and execution. Discuss the strategies you employed, how you measured the success of the campaign, and the results achieved, all while connecting it back to your experience relevant for the Engagement Marketing Manager role at Color.

Discuss your organizational strategies, such as prioritizing tasks based on urgency and impact. Emphasize your ability to communicate effectively with team members and stakeholders to ensure everyone is aligned on goals and expectations, showcasing your project management skills in a high-growth environment like Color.

Include specific metrics relevant to the Engagement Marketing Manager role, such as conversion rates, customer acquisition costs, and engagement rates. Explain how these metrics inform your strategy adjustments and overall marketing effectiveness, demonstrating a data-driven approach that aligns with Color's objectives.

Provide an example that illustrates your problem-solving skills and ability to communicate effectively with clients. Focus on how you identified the issue, collaborated with your team, and proposed a successful solution, highlighting your qualifications for the Engagement Marketing Manager role at Color.

In your response, explain how A/B testing helps you determine the most effective messaging, design, and targeting strategies. Share examples from your experience where A/B testing led to significant improvements in campaign performance, aligning with Color's focus on data-driven decision-making.

Highlight your experience working with various teams, such as design, product, and medical affairs, to drive collaboration. Share specific strategies you’ve used to ensure all perspectives are included in decision-making while emphasizing the importance of a united approach in the Engagement Marketing Manager role at Color.

Provide a clear example where you had to think outside the box to address a marketing challenge. Discuss the innovative solution you implemented, how it impacted the results, and how such creativity is vital for the Engagement Marketing Manager role at Color.

In your answer, share your understanding of healthcare marketing regulations, including HIPAA compliance, and how you stay informed about any changes. Discuss best practices you follow to guarantee compliance in your campaigns, reflecting your readiness for the Engagement Marketing Manager position.

Articulate your understanding of the unique challenges that come with B2B2C marketing, such as balancing the needs of both businesses and end consumers. Discuss how you would address these challenges within the Engagement Marketing Manager role at Color by leveraging data, communication, and strategic planning.

Express your ambition for growth within Color, highlighting how you hope to advance your skills and take on more significant challenges within health technology marketing. Showcase your long-term commitment to Color’s mission and your desire to contribute positively to the organization’s goals.

Outline your preparation strategies, such as researching Color's mission and values, understanding the healthcare landscape, preparing examples of your past work, and formulating questions about the role. This approach will help convey your seriousness and alignment with Color’s objectives.