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28632226895 - Meta Ads Specialist image - Rise Careers
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28632226895 - Meta Ads Specialist

ABOUT THE ROLE:
We are looking for an experienced Meta Ads Specialist to drive our paid media strategy across Facebook, Instagram, and related platforms. You’ll play a key role in managing and optimizing ad campaigns, working closely with our creative team to enhance engagement and conversion rates through data-driven insights.


DUTIES AND RESPONSIBILITIES:

  • Develop, manage, and optimize ad campaigns on Meta platforms to meet ROI and performance goals.
  • Conduct thorough audience research and create custom audiences for effective targeting.
  • Collaborate with the creative team to test and refine ad copy and creative assets, maximizing engagement and performance.
  • Monitor ad budgets, key performance metrics, and conversion tracking to ensure cost-efficiency.
  • Analyze campaign data to generate actionable insights, preparing reports with recommendations for future improvements.
  • Keep up-to-date with Meta Ads policies, industry trends, and platform tools to maintain compliance and leverage best practices

  • 3-5 of proven experience in managing and optimizing Meta Ads campaigns for E-commerce / DTC brand
  • Ability to work in EST time zone
  • Proficient in Meta Ads Manager and Analytics.
  • Strong analytical skills with a solid understanding of ROI optimization, CPC, and other critical metrics.
  • Ability to collaborate with creative teams and contribute to compelling ad designs.
  • Strong communication and problem-solving skills.
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Full-time, remote
DATE POSTED
November 4, 2024

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