29395401799 - Digital Marketing Specialist

Scope of the role:

The Digital Marketing Specialist will play a vital role in enhancing the organization’s digital presence. 🌐 This position blends creativity 🎨, technical expertise, and strategic thinking to design impactful marketing campaigns, optimize websites, and strengthen online engagement. 🚀 If you're passionate about making a difference and driving digital innovation, this role is for you!

Responsibilities:

Digital Marketing Strategy:

• Design and execute comprehensive digital marketing campaigns to enhance brand visibility and engagement.
• Manage social media accounts, email campaigns, and digital advertisements, ensuring alignment with brand objectives.
• Analyze campaign performance using analytics tools and provide recommendations to improve ROI.

Website Design and Optimization:

• Design and maintain engaging, user-friendly websites that align with the brand’s identity.
• Implement SEO strategies to improve search engine rankings and increase organic traffic.
• Ensure websites are optimized for responsiveness, speed, and user experience.

Search Engine Optimization (SEO):

• Conduct keyword research and competitor analysis to identify optimization opportunities.
• Enhance on-page and off-page SEO elements, including content, metadata, and backlinks.
• Use analytics tools to track SEO performance and improve rankings.

Graphic Design:

• Develop creative visuals, graphics, and promotional materials that resonate with the target audience.
• Ensure brand consistency across all digital content.

Collaboration and Leadership:

• Work with cross-functional teams, including developers and content creators, to execute projects efficiently.
• Provide guidance to junior team members, fostering skill development.

Analytics and Reporting:

• Use platforms like Google Analytics, SEMrush, or similar tools to monitor performance metrics.
• Prepare detailed reports on campaign effectiveness and website performance.

• C1 English level, with excellent verbal and written communication skills (Must Have)
• A minimum of 5 years of experience in digital marketing, SEO, website design, and graphic design. (Must Have)
• Proven ability to manage successful digital marketing campaigns and create high-performing websites.
• Proficiency in WordPress, Shopify, or similar CMS platforms.
• Expertise in SEO tools such as Google Analytics, SEMrush, Moz, or Ahrefs.
• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator) or equivalent design software.
• Familiarity with HTML, CSS, and JavaScript is a plus.
• Strong organizational and project management skills with attention to detail.