Product Marketing Manager

About Adaptive:

Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks, founded by Brian Long and Andrew Jones—proven entrepreneurs behind Attentive (Forbes Cloud 100, $10B+ valuation) and TapCommerce (acquired by Twitter). In April 2025, Adaptive raised $43M, led by a16z and the OpenAI Fund, marking OpenAI's first-ever cybersecurity investment.

As generative AI drives new cyber threats, Adaptive is building the defense layer every organization needs. Our platform combines personalized security training, AI-driven attack simulations, and automated threat triage, all powered by the Adaptive Risk Intelligence Engine to quantify human risk at the individual level. Trusted by top banks, tech companies, and healthcare organizations, we protect teams from emerging threats like deepfakes, smishing, and voice scams. With a solid product foundation and a $200B+ market to transform, we're just getting started.

The Role

We’re hiring a Product Marketing Manager to define, articulate, and drive the market positioning and messaging of our innovative cybersecurity solutions. In this strategic role, you’ll serve as the bridge between Product, Sales, and Customer Success teams, ensuring that our offerings resonate with the market and empower our customers to combat emerging AI threats.

Based in one of our offices in New York, San Francisco, or Los Angeles, you will lead the creation and execution of go-to-market strategies, championing our product narrative from ideation to launch. You’ll report directly to the VP of Marketing and collaborate closely with Product, Sales, and Finance to help us scale from an early-stage startup to a market-leading organization.

What You’ll Do

• Develop Strategic Messaging: Craft compelling product positioning, messaging, and value propositions that clearly differentiate our cybersecurity solutions.
  

• Market & Competitive Analysis: Conduct in-depth market research and competitive analysis to identify trends, customer needs, and new opportunities.
  

• Collaborate with Product Teams: Work alongside Product Management to articulate the benefits and features of our products, ensuring that our product roadmap aligns with market demands.
  

• Drive Product Launches: Plan and execute product launches, coordinating with cross-functional teams to ensure seamless go-to-market execution.
  

• Sales Enablement: Develop sales collateral, case studies, presentations, and training materials to empower the sales team and articulate product benefits to potential customers.
  

• Content Creation: Produce engaging content—including blogs, white papers, and webinars—that educates the market and builds thought leadership.
  

• Performance Analysis: Monitor product performance, gather customer feedback, and refine messaging and strategies based on data-driven insights.
  

• Cross-functional Collaboration: Partner with Sales, Customer Success, and Finance to ensure product strategies align with overall business goals and market positioning.
  

Who You Are

• Experienced: 5–8+ years in product marketing within B2B SaaS, with a preference for experience in the cybersecurity industry.
  

• Strategic Thinker: A proven track record in launching and positioning products in competitive markets.
  

• Excellent Communicator: Outstanding storytelling skills with the ability to simplify complex concepts and create compelling narratives.
  

• Analytical: Strong analytical skills and proficiency in market research and competitive analysis.
  

• Collaborative: A team player who thrives in cross-functional environments and works effectively with diverse teams.
  

• Detail-Oriented & Creative: Meticulous, organized, and creative in developing product strategies that scale.
  

• Location & Culture: Comfortable working in-office at our New York, San Francisco, or Los Angeles locations with a dynamic, fast-paced team.
  

What We Offer

• Impactful Role: A strategic position at one of the most exciting cybersecurity startups in the world.
  

• Equity & Growth: Equity in a high-upside, venture-backed business led by seasoned founders.
  

• Comprehensive Benefits: Premium healthcare, vision, and dental coverage.
  

• Culture of Excellence: A culture that values speed, precision, and high ownership.
  

• Collaborative Environment: An in-office team across New York, San Francisco, and Los Angeles, united by a mission to build something that matters.
  

If you’re passionate about shaping the future of cybersecurity and have the drive to communicate breakthrough technology effectively, we’d love to meet you. Join us in our mission to outsmart AI-powered threats and protect organizations worldwide.