Admissions Coordinator

Department
EF Academy Admissions (Pasadena)

Reports to
EF Academy Director of U.S. Admissions

Description

As part of the EF Academy Admissions (Pasadena) team, this role involves implementing key marketing strategies to drive inquiries about the school, increasing enrollments, and building brand awareness locally, nationally and globally. The role entails positioning the school as a thought leader in the community through hosted events, earned media and speaking opportunities. The role ensures that the school has an outreach program that widens the school’s network, positive relationships, and reputation with the community.

The Admissions Coordinator will be the in-person face of EF Academy Pasadena and will provide campus tours, speak generally about our academic and extra-curricular programs, and ultimately connect families with the US Senior Admissions Consultant to go through the Admissions Journey to enrollment. This role will also build and manage relationships with feeder schools and travel throughout California and the western United States to recruit EF Academy students.

Responsibilities

• Generate leads and work with families through the Admissions Journey
• Collaborate with the US Admissions team to develop and launch local and national marketing campaigns that builds the pipeline such as the following but not limited to:
  • Research and determine publications and platforms where EF Academy Pasadena should advertise. Work closely with the Marketing, Admissions, and Communications Manager to develop advertisements to position us against our competitor schools to recruit local day/boarding students
  • Monitoring competitor market activity
  • Develop and maintain relationships with key account holders including media, relocation agents, realtors, local government, feeder schools (nearby k-8, middle schools)
  • Plan and host events for community exposure and outreach such as Open Houses, Realtor Brunches, Information Sessions, Campus Tours
• Build and manage external marketing relationships
• Travel and recruit students from areas around California and the Western United States
• Assist in planning Admissions events from a marketing perspective
• Work closely with the Marketing, Admissions, and Communications Manager to create and/or source content for social media and other marketing initiatives, specifically:
  • IG: Pasadena-specific stories, posts
  • FB: Pasadena-specific messages, posts; respond to inquiries, send leads to appropriate markets
  • Alert Central Marketing team of key events and activities from the overall school calendar and cover opportunities
  • Update school profiles on portals (Niche, Boarding School Review) annually (with Central Marketing)
  • Request and collect student/family reviews for online portals and platforms

Qualifications/Training

• 4-year bachelor’s degree

Experience/Knowledge/Skills (preferred)

• 1-3 years of Academic Admissions/Sales experience
• Prior work at a private/for-profit school in an admissions role
• Experience in working with a CRM
• Experience using digital and social media trends and tools to influence the sales life cycle
• Understanding of California high school curriculum and requirements to graduate
• Some experience or background working with marketing and rolling out a marketing strategy that entails advertising and press releases to build lead generation
• Knowledge of the Los Angeles/Southern California area

Personal Attributes

• Passion for international education, students, and travel
• Dynamic, energetic, customer service-oriented
• Curious and creative
• Self-motivated, flexible, adaptable to different tasks at hand
• Excellent communicator both oral and written
• Excellent attention to detail
• Ability to work independently and as a part of a global team
• Proactive and able to prompt others to ensure deadlines and targets are achieved
• Calm working under pressure

Why you’ll love working here

Work on our beautiful, brand-new campus in sunny Pasadena, CA where you’ll enjoy comprehensive professional development, frequent social programming, and an opportunity to work hands-on with students in various clubs, activities, affinity groups, and more.

You can expect

• Excellent medical, dental, and vision coverage, along with life and disability insurance
• Three weeks paid vacation your first year (four weeks starting in year two) and ten paid holidays
• Opportunity for hybrid work in the summer (if applicable)
• 25% company match on your 401(k)
• Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
• Paid international business travel
• Wellness benefits and a yearly fitness reimbursement
• EF program discounts including travel, language schools, childcare, and more
• Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
• Discounts at local venues and businesses
• Compensation: $62,400 annual salary

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com.