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Director, Product Management

Company Description

About Walden University

Walden University, an Adtalem Global Education institution, supports a diverse community of adult learners from across the U.S. and other countries, who seek to achieve their academic goals and make positive, lasting social change in their professions and communities. Walden offers more than 100 online degree and certificate programs, for students pursuing a bachelor’s, master’s, doctoral or certificate. Walden University has graduated more than 174,000 students and is accredited by the Higher Learning Commission.

Visit WaldenU.edu for more information, and follow on Twitter, Instagram, Facebook, Instagram and LinkedIn.

 

Job Description

Opportunity at a Glance

The Product Management Director is responsible for the performance of products and solutions for Walden University’s product portfolio. Collaborating closely with colleagues in other areas across the university, this position guarantees best in class delivery of product through the identification and execution of market opportunity analysis, and uncovering opportunities that lead to actions that drive enrollment. This role will also be responsible for coordinating the day-to-day product management activities for select product line(s) for the business to ensure revenue goals and budgets are met. This position will also support the go-to-market strategy, ensuring adoption of product deliverables to fulfill business objectives.

  • Executes strategy and owns P&Ls for assigned programs to ensure that programs meet or exceed budgeted revenue and operating income goals.
  • Leads the implementation of the product strategic roadmap.
  • Proactively identifies opportunities to improve existing program performance using both internal program performance data (such as course evaluations and retention) and external market information (such as competitive intelligence, regulatory environment, and industry data).
    • Proactively address issues of concern when budgets are not met and seek to make improvements.
    • Identify and model opportunities to improve enrollment, student outcomes, program performance and profitability.
  • Leads pricing and scholarship strategy and implementation.
  • Develops a deep understanding of individuals seeking degrees at Walden. Understanding includes, but is not limited to the following:
    • Competition in marketplace
    • Target market understanding of:
      • Education requirements
      • Decision making process and criteria.
      • Information absorption/processing preferences
      • Communication style and needs
      • Target market career needs
      • Industry characteristics and expectations concerning education and professional development.
  • Partners cross-functionally to identify, recommend, and develop potential market opportunities based on the above criteria.
  • Collaborates with product development in concept development phase of new product development process and champion ideas through the process.
  • Ensures the business plans are executed and results are analyzed for future direction. Requires ability to understand and manage P&Ls, budgets, and market research data implications.
  • Partners with the academic teams to garner their input on program direction and market trends.
  • Collaborates with finance and other Adtalem Institutions on program investment and business case development.
  • Works closely with institutional business stakeholders and SMEs to identify, drive, and coordinate the conceptualization, design, and development of product solutions that meet program needs and drive success.
  • Anticipates product issues proactively and offers ideas and approaches to adoption of deliverables and solutions to identified strategic needs.
  • Implements positioning strategies of products within Walden’s product portfolios, aligning with the go-to-market strategy.
  • Helps evaluate and review funding of product initiatives.
  • Completes other duties as assigned.

Qualifications

  • Bachelor's degree required; MBA preferred.  
  • Ten (10) or more years of product management, product marketing, or related experience required. 
  • Knowledge of adult, online higher education market preferred. 
  • Understanding of business analysis tools and methods. 
  • Experience in leading product strategy and roadmap development. 
  • Proven ability to collaborate successfully with all organizational functions and levels with emphasis on building strong, productive relationships. 
  • Ability to thrive in a fast-paced, constantly changing environment with tight deadlines and multiple priorities. 
  • Demonstrated ability in managing complex issues, preferably in a dynamic, high-pressure culture, with diplomacy and enthusiasm. 
  • Ability to work effectively with and influence internal and external customers and at all levels in an organization. 
  • A high degree of creativity, personal integrity, and strong work ethic.

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $100,171.61 and $175,761.85. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

  • Health, dental, vision, life and disability insurance
  • 401k Retirement Program + 6% employer match
  • Participation in Adtalem’s Flexible Time Off (FTO) Policy
  • 12 Paid Holidays

    For more information related to our benefits please visit: https://careers.adtalem.com/benefits.

    You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

 

 

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation

 

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Average salary estimate

$137966 / YEARLY (est.)
min
max
$100171K
$175761K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Product Management, Adtalem Global Education

If you're a strategic thinker with a passion for education and a knack for product management, Walden University has an exciting opportunity for you as a Director of Product Management! Located in the vibrant city of Minneapolis, MN, this role is all about driving the performance of our product portfolio and making a real impact in the lives of adult learners. At Walden, we aim to support those who are looking to achieve academic goals while generating positive social change. In this position, you'll collaborate with colleagues across the university, ensuring we deliver top-notch products that not only meet market needs but also help us hit our revenue goals. You'll dive into market opportunity analysis, enhance enrollment strategies, and implement go-to-market tactics that resonate with our diverse audience. With a focus on product performance, you'll also take the reins on pricing and scholarship strategies, constantly tweaking our offerings based on both internal and external data. If you're someone who thrives in a fast-paced environment and has a proven track record in product management, we'd love to see how your skills can help steer Walden University's future!

Frequently Asked Questions (FAQs) for Director, Product Management Role at Adtalem Global Education
What responsibilities does the Director of Product Management at Walden University have?

The Director of Product Management at Walden University is responsible for overseeing the performance of the university's product portfolio. This includes executing strategy, managing P&Ls, leading the roadmap for product development, and implementing go-to-market strategies to enhance enrollment and student outcomes.

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What qualifications are required for the Director of Product Management position at Walden University?

To be eligible for the Director of Product Management role at Walden University, candidates must possess a bachelor's degree, with an MBA preferred. Additionally, candidates should have at least ten years of experience in product management or product marketing, particularly in the online higher education sector.

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What kind of experience is preferred for the Director of Product Management role at Walden University?

Walden University looks for a candidate with a strong background in product management, particularly within the adult online education market. Ideal candidates should also demonstrate experience in product strategy development, market analysis, and collaboration across various organizational levels.

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What is the expected salary range for the Director of Product Management at Walden University?

The expected salary range for the Director of Product Management position at Walden University is between $100,171.61 and $175,761.85. Actual compensation may adjust based on experience, geographic location, and other job-related factors.

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What benefits are offered for the Director of Product Management at Walden University?

Walden University offers a robust suite of benefits for the Director of Product Management role, including health, dental, and vision insurance, a 401k retirement plan with a 6% employer match, and participation in an annual incentive program along with flexible time off and paid holidays.

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Common Interview Questions for Director, Product Management
How would you approach the development of a product roadmap for Walden University?

When developing a product roadmap for Walden University, I would start by conducting thorough market research to understand current trends and student needs. Collaborating with cross-functional teams and gathering insights from academic stakeholders would ensure alignment with organizational goals and target market expectations.

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Can you provide an example of how you've used data to improve product performance?

Absolutely! In my previous role, I analyzed performance metrics and student feedback, identifying areas for improvement in course offerings. By implementing focused changes based on this data, we saw an increase in both enrollment and student satisfaction rates.

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What strategies would you use to enhance enrollment at Walden University?

To enhance enrollment at Walden University, I would leverage a combination of competitive pricing strategies, targeted marketing campaigns, and strategic partnerships. Additionally, conducting regular feedback sessions with prospective students can help tailor our approach to their needs.

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How do you prioritize tasks in a fast-paced environment?

In a fast-paced environment, I prioritize tasks by assessing their impact on strategic goals. Creating a structured approach with a focus on urgent vs. important tasks allows me to stay organized while ensuring that critical project components are addressed promptly.

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Describe your experience collaborating with cross-functional teams.

Throughout my career, I have successfully collaborated with cross-functional teams, including marketing, finance, and academic departments. Regular communication and fostering an inclusive environment have been key to aligning our goals and driving product development forward.

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What do you believe is the most important quality for a Director of Product Management?

I believe that adaptability is the most important quality for a Director of Product Management. The education landscape is constantly changing, and being flexible enough to adjust strategies based on market trends and stakeholder feedback is essential for success.

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How do you approach market analysis for product development?

My approach to market analysis involves collecting comprehensive data, including competitor offerings and student demographics. I also utilize surveys and focus groups to gather direct feedback. This multi-faceted approach ensures that our products effectively meet market needs.

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How would you handle a situation where a product underperformed financially?

If a product underperformed financially, I would conduct a detailed analysis to identify the root causes. From there, I would propose actionable strategies such as revising marketing efforts, adjusting pricing, or enhancing the product features based on stakeholder feedback.

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What techniques do you use to ensure effective communication with stakeholders?

To ensure effective communication with stakeholders, I employ a combination of regular updates, open feedback channels, and collaborative meetings. Utilizing tools like dashboards helps visualize project progress, encouraging transparency and engagement.

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What is your strategy for ensuring product adoption among students?

My strategy for ensuring product adoption involves creating compelling value propositions that resonate with students' needs. This includes targeted onboarding programs, proactive communication, and continuous support to foster a seamless user experience and encourage long-term engagement.

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We provide global access to knowledge that transforms lives and enables careers. Adtalem Global Education is focused on a path to become the leading provider of professional talent to the healthcare industry. We are committed to serving student...

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December 14, 2024

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