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Senior Product Manager - Search Ads, CX (WMC)

Position Summary...What you'll do...Position Summary...What you'll do...As a part of Walmart Connect's Product team, you'll build industry defining omni-channel ad experiences at scale to enhance the shopping experience for Walmart shoppers with better product discovery while also allowing suppliers to reach shoppers with relevant ads and high performing campaigns.If you are motivated by complex, purposeful challenges, this role at Walmart Connect is the fit you've been looking for. We're looking for a Senior Product Manager, Ad Experiences to innovate and deliver highly engaging Advertising Experiences across the shopper journey.This role will lead various efforts in improving the Shopping experience with relevant, engaging ads. The ideal candidate will be responsible for building omni-channel ad experiences with a platform-mindset, working closely with platform and engineering teams on all aspects of ad management, targeting, delivery and reporting to support the needs of the world's largest brands by helping shoppers research, discover and buy from leading brands across Walmart properties.You'll sweep us off our feet if...• You're excited about dealing with ambiguity and solving complex challenges• You're excited about a platform-first mindset and building products and experiences that can scale• You're comfortable influencing others, managing stakeholders, and communicating clearly• You have a test and learn mentality and an agile way of working to improve your product• You obsess about the details, are customer-centric in spirit and execution• You thrive in complex and matrixed organizations• You are a great communicator, storyteller, and presenter• You are resourceful, disciplined for execution, and have a can-do attitude• You have knowledge in Digital Ad Stack and Retail Media AdvertisingYou'll make an impact by:• Driving the development of innovative ad experiences - oversee the entire lifecycle, from defining requirements, conducting research, and analyzing metrics to crafting technical specifications, managing development, testing, and measuring success through KPIs• Developing and enhancing products - lead the product roadmap by aligning business and technical needs, analyzing customer and product data, translating customer insights into actionable initiatives, planning rollout strategies, and managing risks effectively• Building collaborative relationships - foster strong partnerships with key stakeholders by driving priorities aligned with business objectives, effectively communicating and prioritizing product roadmaps, and gaining buy-in from executive leadership.• Conducting industry and competitive analysis - stay ahead of emerging trends in the advertising industry, identify new opportunities, and address gaps in existing products to maintain a competitive edge.• Defining a strategic roadmap - leverage domain expertise, industry best practices, and market insights to identify opportunities, develop business cases, and drive innovation.• Partnering with cross-functional teams - collaborate closely with internal advertising sales teams and Walmart retail teams to create unique, compelling ad experiences that deliver value for both shoppers and advertising clients.• Contributing to a positive team culture - support a collaborative and inclusive work environment by building strong relationships and fostering teamworkPreferred Qualifications• 3+ years of hands-on experience in Product Management.• Bachelor's degree in computer science, engineering, or related field /MBA a huge plus!• 1+ years of experience in defining publisher and consumer experiences.• Experience in building eCommerce and retail media is a plus.• Passionate about solving complex problems• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize• Must be able and willing to think and act strategically and tactically• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally• Test and learn mentality and an agile way of working to improve your team's products.Benefits & Perks:Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.Equal Opportunity Employer:Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .The annual salary range for this position is $117,000.00-$234,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in computer science, engineering, or related area and 5 years' experience in product management. Option 2: 7 years' experience in product management or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Master's degree in Computer Science, Engineering, Business Administration, or related area and 4 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's accessibility standards and guidelines for supporting an inclusive culture.Masters: Business Administration, Masters: Computer Engineering, Masters: Computer SciencePrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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$117000K
$234000K

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What You Should Know About Senior Product Manager - Search Ads, CX (WMC), Walmart

If you're an innovative thinker with a flair for digital advertising, Walmart Connect is looking for you! As a Senior Product Manager - Search Ads in our Daly City, CA office, you will be at the forefront of crafting cutting-edge omni-channel advertising experiences that truly enhance the shopping journey. Your role will involve creating engaging ad experiences that allow users to discover products more intuitively, while helping major brands connect meaningfully with their audience. Imagine leading a team where your insights fuel exciting advertising campaigns, while working closely with cross-functional partners in engineering and platform teams. Your expertise in digital ad stacks and retail media advertising will come into play as you develop strategies to improve product performance and relevance. Walmart Connect thrives on solving complex challenges, and we need a passionate individual who's all about using data and market insights to drive innovation. Besides managing product roadmaps, you’ll actively communicate with stakeholders, ensuring everyone is aligned with our business objectives and product strategies. If you’re ready to dive into a hands-on role where your strategic thinking and customer-centric approach can shine, this is the position for you. Step into a culture that values collaboration and inclusivity while making a significant impact on how millions of shoppers experience our services. Join us, and let’s redefine the future of advertising experiences together!

Frequently Asked Questions (FAQs) for Senior Product Manager - Search Ads, CX (WMC) Role at Walmart
What are the main responsibilities of the Senior Product Manager - Search Ads at Walmart Connect?

As a Senior Product Manager - Search Ads at Walmart Connect, your key responsibilities include driving the development of innovative ad experiences, managing the product lifecycle, and collaborating with cross-functional teams. You'll analyze customer and product data to enhance the shopping experience through effective ad targeting and delivery, ensuring alignment with overarching business objectives.

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What qualifications are required for the Senior Product Manager position at Walmart Connect?

Walmart Connect requires candidates for the Senior Product Manager - Search Ads role to have a Bachelor’s degree in computer science or a related field, along with at least 3 years of hands-on product management experience. A deep understanding of digital advertising and eCommerce experience will also set applicants apart. An MBA is a plus!

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How does the Senior Product Manager at Walmart Connect enhance advertising campaigns?

The Senior Product Manager - Search Ads at Walmart Connect enhances advertising campaigns by developing actionable initiatives based on customer insights and market trends. This involves conducting extensive research, defining platform-specific requirements, and managing testing phases to measure success based on key performance indicators.

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What kind of projects will a Senior Product Manager - Search Ads at Walmart Connect work on?

In this role, you will work on projects aimed at creating omni-channel ad experiences that improve customer product discovery. You’ll lead initiatives to boost campaign performance using innovative technologies and collaborative partnerships with internal sales teams and stakeholders.

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What skills are critical for success as a Senior Product Manager - Search Ads at Walmart Connect?

Critical skills for success include exceptional communication and storytelling abilities, strong analytical skills, and a strategic mindset. Being comfortable with ambiguity, data-driven decision-making, and agile methodologies will also play significant roles in your achievements as a Senior Product Manager - Search Ads.

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Common Interview Questions for Senior Product Manager - Search Ads, CX (WMC)
Can you describe your experience with digital ad stack as it relates to the Senior Product Manager role?

In an interview for the Senior Product Manager - Search Ads position, be sure to highlight specific projects where you've utilized digital ad stacks. Share examples of how you integrated different technologies to optimize ad targeting and performance.

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How do you prioritize competing tasks in a product management role?

Explain how you assess the urgency and impact of tasks based on business objectives and deadlines. Provide examples of frameworks or tools you might use for prioritization, such as RICE scoring or Agile methodologies.

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What is your approach to stakeholder management?

Talk about the importance of building relationships with stakeholders. Explain how you ensure transparency in communication and receive their input throughout the product lifecycle, emphasizing any tools or strategies you use for effective collaboration.

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Describe how your test-and-learn mentality influences product development.

Emphasize your commitment to data-driven decision-making. Discuss methods for experimentation, such as A/B testing, and how results guide product enhancements and feature investments.

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What strategies would you use to enhance customer-centric features in our ad experiences?

Outline your understanding of user needs through well-defined customer personas and journey mapping. Discuss how you would gather customer feedback and measure satisfaction to inform your strategy for enhancing ad experiences.

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What tools do you find valuable in the product management process?

Discuss project management tools like JIRA or Trello, as well as data analytics tools you leverage for insights during the product management lifecycle. Mention how these tools support collaboration among cross-functional teams.

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Can you provide an example of a successful product launch you managed?

Prepare a specific case study where your leadership and strategic planning directly contributed to a product launch's success. Highlight metrics achieved post-launch, such as increased adoption rates or revenue growth.

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How do you keep up with trends in the advertising industry?

Share your strategies for staying informed, including regular reading of industry publications, participating in relevant webinars, and networking within professional communities. Mention how you apply this knowledge to drive innovative solutions.

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What role does competitive analysis play in your product strategy?

Discuss how competitive analysis informs your product decisions by identifying gaps in the market and inspiring new feature development. Provide examples of how insights gained have influenced past product strategies.

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How do you foster a collaborative team culture in your projects?

Explain ways you build and maintain a positive team culture, such as encouraging open communication, recognizing team contributions, and facilitating brainstorming sessions to harness diverse perspectives.

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