Marketing Assistant, Media Relations

Overview

The American Enterprise Institute (AEI) is seeking a full-time, in-person assistant with up to two years of digital marketing experience who will support the media relations team’s digital products and social media presence, including a weekly data-focused newsletter and a digital magazine. We are looking for a creative thinker and hard worker who will grow into the role and elevate our digital products.

Responsibilities include drafting a weekly email newsletter; posting content for AEI’s digital magazine; supporting our media relations associates with reporting, metric tracking, and data analysis; monitoring AEI scholars’ products for promotable graphics and data; and supporting our social media strategist in creating a stream of content for Instagram and X based on scholars’ new products and the news cycle.

Strong candidates should be immersed in political and policy news and motivated to move beyond supporting our digital products by upgrading our newsletters, digital magazine, and reporting. Candidates should thrive in a fast-paced, collaborative environment where they will work with other high-performing professionals to develop creative, crosscutting media strategies.

About AEI

The American Enterprise Institute is a public policy think tank dedicated to defending human dignity, expanding human potential, and building a freer and safer world. The work of its scholars and staff advances ideas rooted in a belief in democracy, free enterprise, American strength and global leadership, solidarity with those at the periphery of our society, and a pluralistic, entrepreneurial culture.

AEI is committed to making the intellectual, moral, and practical case for expanding freedom, increasing individual opportunity, and strengthening the free enterprise system in America and around the world. Its work explores ideas that further these goals, and AEI scholars take part in this pursuit with academic freedom. AEI operates independently of any political party and has no institutional positions. Its scholars’ conclusions are fueled by rigorous, data-driven research and broad-ranging evidence.

Responsibilities

• Support and assist with the design and mock-up of AEI’s weekly DataPoints newsletter.
• Support and assist with AEI’s digital magazine, The American Enterprise.
• Develop marketing strategies that increase subscribers for AEI’s newsletters and digital magazine.
• Analyze metrics of success for AEI strategies on digital platforms and regularly report back to the media team and senior leadership.
• Draft initial copy for AEI’s main Instagram and X platforms.
• Support the creation of graphics and charts for social media.
• Work effectively with the rest of the media team to disseminate scholars’ ideas, delivering content to media and social media audiences.
• Collaborate as needed with other AEI communications teams, including Design, Digital Strategy, and Video, to promote scholars’ work.

Physical requirements and working conditions at AEI:

• The employee is regularly expected to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone, and keyboard. This job requires close vision abilities due to computer work.
• The employee must be able to lift up to 30 pounds at times.
• The employee must be able to work in a confined area.
• Moderate noise (e.g., from computers, phone, printers, and light traffic) is expected.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities associated with this position.

Qualifications

• A bachelor’s degree in a public policy–related field such as government, political science, history, international affairs, or economics is preferred.
• 0–2 years of previous full-time work experience or internship experience is strongly preferred.
• Previous experience working on digital campaigns and shaping digital strategy is required.

Candidates must:

• Be skilled at distilling complex topics into clear and engaging content;
• Understand current events and politics;
• Have a natural affinity for using digital platforms, including social media, email service providers, WordPress, and others;
• Have experience using software to make graphics and clip videos;
• Work well on a team and with other departments;
• Understand the technical requirements of an innovative digital strategy and be able to use—or learn to use—necessary software; and
• Possess excellent written and oral communication skills.
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Benefits

AEI offers generous benefits, including 18 days of paid leave (15 days of paid annual leave and 3 personal/floating holidays); 12 days of paid sick leave; paid family leave; medical and dental coverage, in addition to a health savings account; medical and dependent care FSA; a tuition assistance program of up to $5,200; life and disability insurance at no cost to employees; and a 403b retirement plan with a 12% contribution from AEI, among other benefits. For more information, you can see a full summary of our benefits here.

Compensation is based on a number of factors, including but not limited to: scope and responsibilities of the position; a candidate's full-time, applicable work experience; key skills and qualifications; as well as internal and external market considerations. The salary range for this full-time, exempt position is $50,000 - $54,000. Salary is just one component of AEI’s total compensation package for employees.