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Senior Manager - Strategic Communications

Company Description

Fairness feels good 

Make a real impact at AFCA. Where fairness drives every decision. Help us deliver world-class, independent complaints resolution for Australians. As a not-for-profit and progressive financial ombudsman, we’re championing positive change. Achieving our purpose takes progressive thinking, accountability and resilience. At AFCA, our inclusive leadership values every voice. We offer our people flexible work options, thoughtful benefits and opportunities to deepen expertise. Flourish in a diverse, caring culture. Feel the difference of belonging to an organisation intentionally designed to put people first. 

Job Description

Are you a strategic communications leader with a passion for driving high-impact, integrated communications and developing and leading high-performing teams? AFCA is looking for a Senior Manager Strategic Communications to lead our Strategic Communications team, ensuring strategic communications is a key enabler to AFCA’s corporate and strategic priorities.

This is a senior leadership role that understands how to grow and nurture key relationships with internal stakeholders, and how to embed a collaborative, cross-functional approach that breaks down silos and ensures all communication activities are aligned, purposeful, and high-impact.

Key responsibilities include:

  • Lead and develop the team: Oversee the Strategic Communications function, ensuring seamless collaboration across AFCA’s communications, engagement, media, and stakeholder teams to deliver outcomes for the business.
  • Foster high performance: Coach and mentor team members to develop and deliver clear, insightful and data-informed communications strategies.
  • Strategic liaison: Serve as a key senior strategic liaison between the Strategic Communications function and internal AFCA-wide teams
  • Trusted advisor: Support the EGM in providing expert strategic counsel to the CEO, Executive Team, and senior leaders on communications risks and opportunities.
  • Work prioritisation and management: Develop and implement a structured work intake and management system, ensuring alignment with corporate priorities and effective prioritisation of work.
  • Proactive planning: Lead regular strategy and planning meetings with senior leaders across the business to embed proactive, strategic communications that enable business strategy.
  • Cross-functional integration: Embed a cross-functional and integrated approach within the wider Communication, Engagement and Brand team to ensure strategic communications are seamlessly integrated and delivered.
  • Strategic initiatives: Lead the development of key strategic communication initiatives, including high-priority internal and external corporate projects and campaigns.
  • Monitor, evaluate and improve: Use analytics, stakeholder feedback, and impact assessments to refine communication strategies and ensure continuous improvement.

Qualifications

  • Experienced leader: Proven experience in a senior communications or engagement role, preferably within a complex, high-profile or regulated environment.
  • Relationship manager: Demonstrated ability to build trusted relationships with executives, senior leaders, and business units, skilled in navigating complex organisational dynamics and aligning multiple stakeholder needs.
  • Strategic partner: Demonstrated success in business partnering, influencing, advising and prioritising competing demands to deliver strategic communications outcomes.
  • Industry insight: Understanding of policy, financial services, and regulatory landscapes.
  • Mentoring and coaching skills: Strong leadership skills with experience in mentoring and developing high-performing teams.
  • Proactive problem solver: Ability to anticipate risks, solve challenges proactively, and advise on reputational threats.
  • Master communicator: Outstanding written and verbal communication skills, with the ability to craft compelling, clear, strategic messaging.
  • Digital savvy: Strong understanding of traditional and digital content strategies, social media engagement, and integrated campaigns.
  • Educational background: Tertiary qualifications in Communications, Public Relations, or a related field, or equivalent professional experience.

    Additional Information

    What's on offer

    • BOSS Best Places to Work 2024 –credited for its culture, engagement and flexible working arrangements. 
    • Most Inclusive Workplace 2024 – Australian HR Institute (AHRI) Awards. 
    • Employer of Choice Public Sector and NFP – Australian HR Awards 2023 
    • Bronze AWEI Accreditation 2024 – Recognised for LGBTQ+ workplace inclusion. 
    • Accredited Family Friendly Workplace – Supporting work-life balance and inclusivity. 
    • Hybrid working – Flexible arrangements with state-of-the-art offices designed for collaboration and wellbeing. 
    • Inclusive leave options – Flexible public holidays, 20 weeks paid parental leave, gender affirmation leave, women’s health leave, and paid time off over Christmas. 
    • Financial benefits – Not-for-profit salary packaging to boost take-home pay. 
    • Locations – A team of over 1,200 dedicated professionals based in modern Melbourne and Sydney CBD offices. 

    To apply

    If you’re passionate about fairness and believe your skills align with this role, we encourage you to apply—even if you don’t meet every single criterion.

    We welcome applications from people of all backgrounds, cultures, abilities, sexual orientations, and gender identities. If you require any accessibility support during the recruitment process, please reach out to our team at [email protected].

    AFCA is a 2025 Circle Back Initiative Employer - we are committed to responding to every applicant.

    Average salary estimate

    $115000 / YEARLY (est.)
    min
    max
    $100000K
    $130000K

    If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

    What You Should Know About Senior Manager - Strategic Communications , AFCA

    Are you ready to take on a significant leadership role in strategic communications? At AFCA, we’re on the lookout for a dynamic Senior Manager - Strategic Communications in Melbourne VIC, Australia. This role isn’t just about managing communications; it’s about driving impactful strategies that resonate with both our internal teams and the communities we serve. Join our mission to provide fair and effective complaints resolution as you navigate and nurture relationships with key stakeholders across AFCA. As the Senior Manager, you'll be at the helm, leading a talented team while fostering a high-performance culture. You’ll have the opportunity to implement data-driven communications strategies that align with our corporate priorities and business goals. It’s your chance to not only develop your team but also to serve as a trusted advisor to our Executive Team. Our inclusive and flexible work environment means you’ll be supported in your role while also being given the creative freedom to innovate. There are also numerous opportunities for professional growth, allowing you to hone your skills in mentoring others and driving collaborative approaches across various departments. If you’re passionate about effective communication and want to contribute to the positive impact AFCA makes in the financial services landscape, we want to hear from you. We believe every voice counts – yours could lead to monumental change. Come join us and feel the difference of belonging to a team that prioritizes fairness and collaboration above all.

    Frequently Asked Questions (FAQs) for Senior Manager - Strategic Communications Role at AFCA
    What are the responsibilities of the Senior Manager - Strategic Communications at AFCA?

    The Senior Manager - Strategic Communications at AFCA holds key responsibilities such as overseeing the Strategic Communications function, ensuring seamless collaboration across various teams, and mentoring team members. This role includes developing data-informed communication strategies, serving as a trusted advisor to the Executive Team, and leading the development of strategic initiatives that support corporate priorities.

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    What qualifications are required for the Senior Manager - Strategic Communications role at AFCA?

    To be considered for the Senior Manager - Strategic Communications role at AFCA, candidates should have proven experience in a senior communications or engagement role, ideally in a high-profile or regulated environment. Strong leadership skills, the ability to build trusted relationships, and outstanding written and verbal communication skills are essential, as well as a tertiary qualifications in Communications, Public Relations, or a related field.

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    How does AFCA support its employees in the Senior Manager - Strategic Communications position?

    AFCA offers a supportive and flexible work environment for employees in the Senior Manager - Strategic Communications role. This includes options for hybrid working, extensive leave options, and opportunities to deepen expertise. Additionally, the organization is committed to an inclusive workplace culture, recognized by multiple awards for its emphasis on diversity and engagement.

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    What skills are essential for success in the Senior Manager - Strategic Communications role at AFCA?

    Success in the Senior Manager - Strategic Communications role at AFCA requires a blend of strategic thinking, excellent communication skills, and the ability to anticipate risks and solve challenges proactively. Candidates should possess strong leadership qualities to mentor their teams and ensure effective prioritization of communication efforts that align with broader organizational goals.

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    What opportunities for professional growth does AFCA offer to the Senior Manager - Strategic Communications?

    AFCA provides numerous professional growth opportunities for its Senior Manager - Strategic Communications. This includes mentorship programs, involvement in high-priority strategic initiatives, and leadership development training. Employees are encouraged to further their skills and knowledge in communications, engagement strategies, and cross-functional collaboration.

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    Common Interview Questions for Senior Manager - Strategic Communications
    Can you describe your experience in leading a communications team?

    In answering this question, highlight specific experiences where you managed a communications team, focusing on leadership styles, team development initiatives, and outcomes achieved under your guidance.

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    How do you prioritize competing demands in a high-profile role like the Senior Manager - Strategic Communications?

    Demonstrate your strategic prioritization skills by discussing frameworks or methodologies you use to assess and prioritize tasks based on urgency and impact while aligning with business goals.

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    What strategies would you implement to enhance AFCA’s stakeholder communication?

    Discuss your approach to identifying stakeholder needs, developing tailored communication strategies, and utilizing various channels to ensure messages are clear and effective.

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    How do you measure the success of your communication initiatives?

    Detail how you use analytics, feedback surveys, and key performance indicators to gauge the effectiveness of communications efforts and how you apply insights for continuous improvement.

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    Can you provide an example of a challenging communications situation you’ve faced?

    Share a specific example that illustrates your problem-solving skills and ability to navigate complex situations while maintaining transparency and trust among stakeholders.

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    In what ways can you support AFCA's strategic goals through effective communication?

    Explain how you would align communication strategies with AFCA’s corporate objectives, emphasizing collaboration across teams and proactive planning to anticipate and address concerns.

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    What role does digital communication play in your strategies?

    Discuss your familiarity with digital tools and social media platforms, and how you leverage these resources to enhance engagement, amplify messages, and reach wider audiences.

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    How would you handle a communication crisis at AFCA?

    Outline a strategic approach to crisis communication, including stakeholder management, timely updates, clear messaging, and post-crisis evaluation to prevent future issues.

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    What do you believe is key to fostering a high-performance culture within your team?

    Highlight the importance of communication, mentorship, recognition, and creating an environment that encourages innovation and collaboration among team members.

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    How do you stay updated on trends in communications and public relations?

    It's crucial to demonstrate your commitment to ongoing professional development by mentioning relevant industry publications, conferences, webinars, and networking opportunities you pursue.

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    The American Football Coaches Association (AFCA) is an association of over 11,000 American football coaches and staff on all levels. According to its constitution, some of the main goals of the American Football Coaches Association are to "maintai...

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    DATE POSTED
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