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Senior Product Enablement Manager

Affinity is a relationship intelligence platform that helps dealmakers find, manage, and close more deals by leveraging the power of their network. We use technology to amplify human relationships by providing data and insights that enable people to connect and take action with confidence. At Affinity, you’ll have the opportunity to fundamentally change the way people leverage their relationships to do business. 

As our product team grows, we are investing in a dedicated enablement function to ensure every product improvement lands with clarity and drives real adoption. Help build and shape a high-impact function at the center of product and customer success. We’re looking for a Senior Product Enablement Manager who thrives at the intersection of strategy, storytelling, and execution—someone who can translate our product roadmap and features into programs that move key metrics, drive user behavior, and bring our value proposition to life. Collaborate with a smart, curious, and passionate team who cares deeply about the user.

About the Role

This isn’t just about delivering feature documentation—it’s about driving adoption, engagement, and product success at scale. Reporting to the VP of Product, the Senior Product Enablement Manager will own strategic initiatives to help drive adoption and use the product effectively as it evolves. You’ll drive programs aligned to north star metrics, guide targeted communication by cohort, and develop enablement content and experiences that meet users where they are.

You'll partner closely with PMs, Product Designers, and Product Marketing to run quarterly initiatives with clear goals—like campaigns, but for product success.

You’re excited about this opportunity because you will:

Drive Product Adoption & Success

  • Lead cross-functional initiatives each quarter tied to a specific product goal or north star metric, such as onboarding, retention, or expansion.
  • Design programs for specific cohorts of customers, tailoring messaging and support based on where they are in their journey and how they use the product.
  • Use usage data, user feedback, and product analytics to develop targeted in-product messages, emails, and educational flows that improve adoption and engagement.
  • Create content to promote and educate users on new product launches, targeting the appropriate audience based on the feature and pricing tier.
  • Own the product enablement tools (i.e. Gainsight and Productboard) to manage in-product notifications and programs to create the best user experiences and close the loop between product and customer feedback. 
  • Own and manage the Help Center content as well as write or contribute to Help Center articles and other externally facing product documentation.

Product Communication & Content Strategy

  • Ensure users know how to use new features through the right channels (in-product, email, support, etc.), at the right time, and in the right format.
  • Partner with product and design to produce compelling enablement content (videos, guides, walk-throughs, etc.).
  • Lead the creation and continuous improvement of onboarding experiences as the product evolves.
  • Own and manage our Help Center articles and content.

Be a Strategic Voice in Product

  • Participate in product reviews, roadmap planning sessions, and customer feedback synthesis with PMs.
  • Create a feedback loop from internal teams and customers back to Product to inform prioritization and iteration.
  • Champion the customer and user experience in how the product is communicated and delivered.

We’re excited about you because you have:

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

  • 5-7+ years in product enablement, product marketing, product management, customer education, or related roles in a B2B SaaS company.
  • 2+ years of product enablement experience in a B2B SaaS company.
  • Strong familiarity with in-product engagement platforms (e.g., Pendo, Appcues, Gainsight).
  • Hands-on experience using analytics tools (e.g., Amplitude, Mixpanel) to segment users and identify adoption gaps.
  • Proven ability to drive measurable outcomes (e.g., increase in feature adoption, improved time-to-value, etc.) through enablement programs.
  • Excellent communicator—able to distill complex functionality into clear, concise, engaging content.
  • Strong project management skills and comfort driving cross-functional initiatives with clear quarterly goals.
  • Deep empathy for users and a strategic mindset for scaling learning, adoption, and impact.

Nice-to-Haves

  • Background in customer-facing roles, UX writing, or instructional design.

How we work:

Our culture is a key part of how we operate as well as our hiring process:

  • We iterate quickly. As such, you must be comfortable embracing ambiguity, be able to cut through it and deliver incremental value to our customers each sprint.
  • We are candid, transparent, and speak our minds while simultaneously caring personally with each person we interact with. 
  • We make data-driven decisions and make the best decision for the moment based on the information available.

If you'd like to learn more about our values, click here.

What you'll enjoy at Affinity:

  • We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
  • Health Benefits: We cover your medical, dental, and vision insurance premiums with comprehensive PPO, HDHP and HMO options (in CA), and offer flexible personal & sick days to support your well-being.
  • Retirement Planning: We offer a 401(k) plan to help you plan for your future.
  • Learning & Development: We provide an annual education budget and a comprehensive L&D program.
  • Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
  • Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

Please note that the role compensation details below reflect the base salary only and do not include any equity or benefits. This represents the salary range that Affinity believes, in good faith, at the time of this posting, that it will pay for the posted job.  

A reasonable estimate of the current range is $93,900 to $158,000 USD. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant. 

About Affinity

With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.

We use E-Verify

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Average salary estimate

$125950 / YEARLY (est.)
min
max
$93900K
$158000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Enablement Manager, Affinity.co

Join Affinity as a Senior Product Enablement Manager and take your career to the next level! We’re a relationship intelligence platform on a mission to revolutionize how dealmakers cultivate and leverage their networks. In this pivotal role, you’ll not only translate our product roadmap into effective enablement initiatives but also enhance user engagement and drive product success at scale. Collaborating with a passionate team, you’ll lead programs focused on onboarding, retention, and expansion, tailoring communications to various customer cohorts. You’ll harness data and insights to create compelling content that not only educates users but also brings our product features to life. If you’re excited about shaping transformative strategies and crafting engaging experiences that make a real difference in user adoption, we want to hear from you. Your role will involve owning product communication, developing engaging educational materials, managing our Help Center content, and ensuring that every product enhancement reaches users effectively. This isn’t just any job—it’s an opportunity to be the strategic voice within our product team and to drive significant change in how our users experience our platform. Are you ready to take on this challenge and become an essential part of Affinity’s growth story?

Frequently Asked Questions (FAQs) for Senior Product Enablement Manager Role at Affinity.co
What are the primary responsibilities of a Senior Product Enablement Manager at Affinity?

As a Senior Product Enablement Manager at Affinity, your key responsibilities will include driving product adoption through tailored educational programs, collaborating with cross-functional teams to enhance user engagement, and managing enablement content in our Help Center. You'll design initiatives focused on specific product goals, harness usage data to improve communication, and ensure that all users are aware of new features in a timely and effective manner.

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What qualifications should a candidate have for the Senior Product Enablement Manager position at Affinity?

Candidates applying for the Senior Product Enablement Manager role at Affinity should possess 5-7 years of relevant experience in product enablement, product marketing, or related fields within a B2B SaaS company. Additionally, 2+ years specifically in product enablement is preferred, alongside strong communication and project management skills to effectively drive cross-functional initiatives.

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How does Affinity support the professional growth of a Senior Product Enablement Manager?

Affinity is dedicated to employee development, offering an annual education budget and comprehensive learning and development programs. As a Senior Product Enablement Manager, you will have numerous opportunities to enhance your skills and advance your career in a collaborative environment that values innovation and strategic thinking.

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What tools and platforms will a Senior Product Enablement Manager use at Affinity?

In the role of Senior Product Enablement Manager at Affinity, you will utilize in-product engagement platforms like Gainsight and analytics tools such as Amplitude and Mixpanel. These tools will help you analyze user data to tailor your enablement programs effectively and enhance the overall user experience.

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What can a Senior Product Enablement Manager expect in terms of team collaboration at Affinity?

As a Senior Product Enablement Manager at Affinity, expect to work collaboratively with Product Managers, Designers, and Marketing teams. You will play a crucial role in synchronizing product improvements with customer feedback, ensuring a seamless communication flow that drives product success and enhances user adoption across the organization.

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Common Interview Questions for Senior Product Enablement Manager
Can you describe a successful enablement program you have implemented in a previous role?

When answering this question, highlight a specific program, detailing the objective, target audience, methodologies used, and any metrics that demonstrate its success. Make sure to connect your experience to the keys of effective enablement, such as user engagement and driving product adoption, which are critical for a Senior Product Enablement Manager at Affinity.

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How do you measure the success of product enablement initiatives?

Discuss specific metrics relevant to product enablement, such as user engagement rates, feature adoption statistics, and user feedback scores. Illustrate how you would track these metrics over time and adapt your strategies based on the data to ensure ongoing effectiveness in the Senior Product Enablement Manager position at Affinity.

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What techniques do you use to understand user needs and barriers in product adoption?

Be prepared to discuss methods such as user interviews, surveys, feedback sessions, and analysis of usage data. Emphasize the importance of empathy in understanding users' challenges and how these insights inform your enablement strategies at Affinity.

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How do you collaborate with cross-functional teams in a product development cycle?

Highlight your experience working with various departments like product management, design, and marketing. Explain how you facilitate communication, gather feedback, and ensure alignment on goals, emphasizing the value of cross-team collaboration in driving the success of products at Affinity.

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Describe a time when you had to present complex information to a non-technical audience.

When answering this, choose a specific example where you had to simplify technical concepts. Focus on your approach to make the information engaging and understandable for the audience, which is a crucial skill for a Senior Product Enablement Manager at Affinity.

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What is your experience with analytics tools and how do you use them to inform enablement strategies?

Discuss specific analytics tools you’ve used and how you leverage data to gain insights into user behavior, feature usage, and engagement metrics. Provide concrete examples of how data has shaped your enablement strategies and outcomes.

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How do you prioritize enablement initiatives when multiple needs arise?

Explain your method for prioritizing tasks based on factors such as user feedback, product roadmap alignment, and impact on key metrics. Illustrate this with an example from your past experience to showcase your strategic thinking and decision-making skills.

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How do you stay updated with trends in product enablement and user experience?

Mention the resources you use to stay informed, such as industry publications, webinars, and professional networks. Discuss how this knowledge helps you bring innovative ideas to your role as a Senior Product Enablement Manager at Affinity.

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What role does storytelling play in product enablement?

Emphasize the importance of storytelling in making complex concepts relatable and engaging for users. Provide an example of how you have used storytelling techniques to communicate product changes or features effectively in your previous positions.

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Why do you want to work as a Senior Product Enablement Manager at Affinity?

In your response, express your excitement about Affinity’s mission and how your skills align with the company's objectives. Highlight your passion for building strategies that drive user adoption and engagement, demonstrating why you would be a valuable asset to the team.

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Affinity's patented technology structures and analyzes millions of data points across emails, calendars, and third-party sources to offer users the tools they need to automatically manage their most valuable relationships, prioritize important con...

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