Senior Paid Search Specialist, User Experience

The Senior Paid Search Specialist at Airalo is responsible for developing and executing mobile app and web acquisition campaigns across various search marketing channels. They support regions in testing campaigns to drive cost-effective user growth and own the data analysis infrastructure. This role includes collaborating cross-functionally, conducting market research, and staying updated with industry trends, all aimed at enhancing our user acquisition strategies.

To qualify as a Senior Paid Search Specialist at Airalo, you should have over 7 years of experience managing mobile app acquisition campaigns at scale. Deep expertise in Search channels, strong analytical skills, and fluency in English are also essential. Familiarity with MarTech tools, digital advertising, and an operational background is highly beneficial for this position.

Airalo promotes a remote-first work environment where collaboration thrives across diverse teams situated in 50+ countries. We nurture an inclusive culture that values authenticity, kindness, and clear communication. As a Senior Paid Search Specialist, you'll have the flexibility to work from anywhere while contributing to a global initiative that revolutionizes connectivity.

Airalo is committed to diversity, equity, and inclusion in our hiring process. We actively seek to create an environment where all individuals are valued regardless of their race, gender, or background. We provide reasonable accommodations upon request and focus on building a diverse team that reflects the global community we serve.

Key responsibilities include developing acquisition campaigns, analyzing user acquisition data, collaborating with product and engineering teams, conducting market research, and staying updated on travel industry trends. A successful Senior Paid Search Specialist leads initiatives that directly impact user acquisition and overall company success.

Airalo provides a comprehensive benefits package, including health insurance, a work-from-anywhere stipend, annual wellness and learning credits, and an all-expenses-paid company retreat. We also foster a supportive environment for continuous professional development and personal growth.

While prior experience in the travel industry is beneficial, it is not strictly necessary for the Senior Paid Search Specialist role. What matters most is your ability to manage mobile app acquisition campaigns effectively and leverage your analytical skills to drive growth in a competitive environment.

When answering this question, detail specific campaigns you've managed, the strategies employed, and the results achieved. Highlight your ability to analyze data and adjust tactics to optimize performance, showcasing your direct impact on user growth.

Outline your time management strategies, such as using prioritization matrices or agile methodologies. Give examples of how you organized project timelines and ensured that critical tasks were completed on schedule, emphasizing your ability to maintain focus under pressure.

Share your experience with analytics tools like Google Analytics, Google Tag Manager, or mobile measurement partners. Discuss how you use these tools to gather insights, inform decisions, and track KPIs related to user acquisition and campaign performance.

Explain your methods for researching industry trends, such as following relevant blogs, attending webinars, participating in online forums, or networking with professionals. Show your passion for continuous learning and how you apply new insights to improve your strategies.

Discuss key metrics you've worked with, such as customer acquisition cost (CAC), return on ad spend (ROAS), or lifetime value (LTV). Provide examples of how analyzing these KPIs has guided your campaign adjustments and overall strategy.

Think of a specific example where you utilized innovative strategies to achieve outstanding results. Detail the goals, the execution, and the outcomes, including metrics that showcase your success and how it benefitted the organization.

Describe your approach to working with various departments, like product and engineering. Offer insights into your communication style and how you ensure alignment on project goals, as well as any challenges you've faced and how you overcame them.

Provide examples of optimization techniques you've implemented in previous roles, such as refined targeting, improved ad copy, or A/B testing. Highlight your data-driven approach to decision-making and your ability to iterate based on insights.

Discuss specific tools or methodologies you use to gather and analyze user engagement data, detailing how you leverage this information to inform strategic decisions and optimize acquisition campaigns effectively.

Talk about your passion for marketing, the thrill of driving user growth, and any particular achievements that have given you satisfaction. Sharing your enthusiasm for the role can help demonstrate your genuine interest in contributing to Airalo’s mission.