Wholesale Account Lead

Created with a love for fashion, Petal and Pup was founded in 2014 with a focus on curating must-have trends for the Australian customer. With an Instagram account and a digital storefront combined with a passion for selecting the best, fashion forward styles, Petal and Pup quickly grew into a global online shopping destination.   

Today, we have over 2 million followers across various social channels, customers in over 80 countries and operations spanning Australia and the USA. We are a brand that is leading the wave of next generation, socially native shopping experiences.

We are a people-centric culture building sincere relationships with our customers and our teams. 

We Are Thoughtful

We Are Ambitious

We Are Easy to Love

We have operations in Brisbane, Australia and California, USA.  We are looking for e-commerce, fashion and customer enthusiasts to join our growing team. Our digital first approach has shaped us to be innovators in our practices, technologies and partnerships.

If you are a problem solver, self-starter, optimist who loves collaborating and figuring things out, then we would love to connect with you! 

About the Role

With a solid background in merchandising for wholesale channels, the Wholesale Account Lead will partner with wholesale partners to ensure a smooth onboarding process, select and curate product assortments for each wholesale partner, in alignment with the overarching strategic plan, maximizing sales & profitability, whilst continuously seeking opportunities to further brand awareness with new and existing partners.

• Onboarding
• Support the smoothe onboarding process of new wholesale partners, inclusive of initial meetings, required paperwork, and agreements
• Assortment
• Select and curate product assortments for each wholesale partner in alignment with the overarching strategic plan and budget
• Build linesheets for each wholesaler based on their specific needs and timing. Send additional recommendations & adjust as feedback is received
• Collaborate with the marketing team to create lookbooks to showcase assortment, maintaining consistency with Brand Guidelines
• Business
• Manage wholesale revenue, forecasting and margin targets
• Develop & execute comprehensive sales plans, encompassing both top-down and bottom-up strategies to achieve sales goals and expand brand presence
• Manage markdowns with DTC to ensure alignment with wholesale
• Quarterly and ad hoc meetings with partners to walk through range (look book, in-person samples, etc)
• Monthly hindsight reporting; detailing account performance, style selling, and brand opportunities
• Identify opportunities for retail partners and product expansion, providing creative ideas to support
• Assembly of sample sets, catalog creation, and linesheets for each season
• Develop and manage product flow plans to ensure timely availability across channels working closely with the planning team
• Plan promotional activities and end of season liquidation/markdown strategies in alignment with merchandising leadership
• Provide valuable upstream feedback to the product development team to incorporate learnings from previous seasons into future product lines
• Support wholesales accounts through travel if needed, proactive re-orders, assortment planning, marketing requests, product knowledge and merchandising
• Partner with wholesale partners to identify & execute on quarterly marketing opportunities (online & in store) with alignment from merchandising leadership
• Buy Operations
• Utilize B2B wholesale platform NuOrder to streamline order management and enhance collaboration with wholesale partners
• Work closely with the buying team to support ad hoc wholesale partner buy operations as needed
• Continue to help operationalize the wholesale business, providing strategies and improvements in ways of working

• Minimum 3-5 years of experience with wholesale department store or buying background, preferably in women’s fashion
• Strong analytical skills with the ability to interpret data and make informed decisions 
• Highly developed interpersonal skills to build strong working relationships with internal and externals partners
• Proven track record of achieving financial goals and managing product assortments 
• A strategic thinker, who is able to self solve and operationalize ways of working
• Excel and PowerPoint Efficient 
• Systems used: NuOrder, Shopify, Inventory Planner, Netsuite, Adobe, Airtable

We care about our employees and have curated a benefit package that enriches our team's experience. At Petal and Pup we certainly love our work perks!

·       Amazing Employee Discount Program (50%)

·       Company Sponsored Medical (HMO & PPO Options), Dental, & Vision Plans

·       Company Paid Life, Short Term Disability, Long Term Disability, & Employee Assistance Plans

·       401(k) Program (100% Match Up to 5% of Pay)

· Company Employee Stock Purchase Plan with a 15% discount

·       Individual & Team Based Leadership Development Programs

·       Positive Company Culture that Celebrates both Personal & Company Milestones

·       15 Vacation Days + 10 Sick Days + 10 Holidays

Petal & Pup offers you the chance to make a daily impact on a global business. We look forward to meeting you! 

#Petal&Pup #Petal&PupCareers #akaBrands #akaYourCareer

Petal & Pup USA, Inc., is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.

If you need assistance or accommodation during the hiring process due to a disability, please contact us at HR@aka-brands.com. Please note that we do not respond to application inquiries or resume submissions via this email address.

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