SEO Analyst

General information Career area... Marketing Work Location(s) 500 Woodward Avenue, MI, 601 S. Tryon Street, NC Remote? No Ref # 17878 Posted Date Tuesday, July 9, 2024 Working time Full time Ally and Your Career Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too? Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need. The Opportunity Your main responsibility will be to increase the SEO performance of the assigned lines of business. This role involves developing and executing Search Engine Optimization (SEO) strategies, collaborating with internal teams, providing SEO support for various projects, and reporting performance insights to the lines of business. You will also work closely with the content marketing team to identify consumer search trends that can inform content strategy, tactics, and optimizations. Ally work locations Charlotte or Detroit, hybrid schedule 3 days in office and 2 days from home At this time, Ally will not sponsor a new applicant for employment authorization for this position. The Work Itself • Provide SEO inputs for net new and revised content marketing initiatives, such as blogs, articles, landing pages and more. • Identify, report, and communicate new opportunities for content creation through keyword research, competitive analysis, and trends analysis. • Assist in evangelizing the SEO channel within organization and highlighting organic optimization opportunities. • Stay on top of latest SEO developments, leverage industry trends, and be able to communicate them internally when opportunities or risks present themselves. • Help with ad hoc requests, such as POVs and reporting from various business partners. • Track the performance of projects and self-initiated optimizations to help determine the effectiveness of our optimizations. Report on these performances to relevant stakeholders. • Compile analysis, recommendations, and prioritization to drive on-page optimizations, such as title tags, meta descriptions, headings, internal linking, structured markup, content optimization, and more. • Lead efforts including SEO strategic research, planning, tactical delivery, and communication efforts for lines of business. • Assist in management of the link acquisition and outreach program. • Support expansions of team functions such as Video Search Optimization, Social Search Optimization, Generative Engine Optimization, and others. The Skills You Bring • 1+ years of professional experience, in house or agency, in Search Engine Optimization (SEO) with a track record of improving organic performance required. • Strong understanding of SEO best practices and core concepts such as crawling, indexation, and ranking • Strong analytical skills: ability to analyze data, recognize trends, and make data-driven recommendations. • Knowledge of financial services business a plus • Excellent communication and collaboration skills to work effectively with cross-functional teams. • Effective presentation skills under a variety of conditions (one-on-one, group, team) • Experience managing moderately complex deliverables. • Ability to work independently and take ownership of multiple projects, demonstrating self-sufficiency in planning, executing, and optimizing SEO strategies. • Proficiency using enterprise SEO tools and web analytics: Ahrefs, ScreamingFrog, Google Search Console, Google and/or Adobe Analytics How We'll Have Your Back Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including: • Time Away: 11 paid holidays, 20 paid time off days, and 8 hours of volunteer time off, yearly (paid time off is prorated based on start date) • Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access. • Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially. • Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts. • Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs. • Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity. • To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf Who We Are: Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com. Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law. We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation. Base Pay Range: An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer. Emerging 55000 Experienced 67500 Expert 80000 Incentive Compensation: This position is eligible to participate in our annual incentive plan