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Senior Mobile UA Manager

Almedia is an Ad-Tech company boosting leading brands to engage with broader audiences. Users can enjoy the latest games, apps, and products for rewards.

With our growing community of 25 million users since our launch in 2020, Almedia's Freecash.com is one of the fastest-growing platforms.

Our mission is to create a mutually rewarding experience, where users enjoy great content and advertisers achieve meaningful results.

We are seeking a skilled and motivated Intermediate / Senior Mobile User Acquisition Manager to join our marketing team. In this role, you will be responsible for creating, optimising, and reporting on mobile marketing campaigns.

What You’ll Do 🎯

  • Plan, execute, and analyze user acquisition (UA) campaigns across performance-based channels.

  • Collaborate with design teams to create ad creatives, conduct split testing on creatives and ad copy to identify top-performing variations.

  • Optimize targeting and bidding strategies to increase ROI: allocate higher bids to segments with better conversion rates and reduce bids for underperforming segments.

  • Work closely with the product team to enhance on-site features, improve user flow, and boost campaign performance and conversion rates.

  • Optimize app store ranking (ASO) to maximize visibility and downloads.

  • Experiment with event structures and bidding strategies for CPA (Cost Per Acquisition) campaigns.

  • Collaborate with data analysts to continually refine and enhance campaign performance.

  • Monitor competitors and industry trends to adjust strategies and maintain a competitive edge.

What You’ll Bring 💡

  • 5+ years of experience in the mobile advertising industry.

  • Proven experience managing paid mobile marketing campaigns on networks like IronSource.

  • Expertise in working with Mobile Measurement Partners (MMPs) such as Appsflyer and Adjust.

  • Strong experience with App Store Optimization (ASO).

  • Data-driven mindset, with the ability to analyze and interpret large datasets and present insights in clear, actionable reports.

  • Deep understanding of mobile attribution and performance tracking.

  • Proven track record of managing high-budget user acquisition campaigns across multiple networks.

  • Strong affinity for mobile apps and trends in the app ecosystem.

Why Almedia is your next Big Opportunity? 🚀

  • Become an owner: As part of our virtual equity option policy, you’ll have the opportunity to share in Almedia’s success and growth.

  • Innovative and high-growth: Join a startup that has been profitable from day one and is rapidly scaling its impact in the Ad-Tech space.

  • Collaborative and inclusive culture: Be part of a fast-paced, motivated team of professionals that values feedback and where your contributions truly matter. We embrace diversity and encourage individuals from all backgrounds to apply.

  • Berlin office & flexibility: Work in our modern, centrally located office 3 days a week, with flexible work arrangements, including a work-from-abroad policy to support your personal and professional life balance.

We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth—whether you aspire to be a future leader or a specialist. Almedia is an equal opportunity employer; we embrace and celebrate diversity, encouraging individuals from all backgrounds to apply.

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Almedia helps you to advertise your app or digital products to a highly engaging target group. Almedia operates apps, websites and platforms like Freecash.com that collectively have more than 9,000,000 members as their user base.

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Full-time, hybrid
DATE POSTED
October 22, 2024

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