Performance Marketing Specialist - Barcelona Based

As a Performance Marketing Specialist at Kaplan Languages Group in Barcelona, your primary responsibilities include managing online lead acquisition channels, optimising paid search and paid social campaigns, and ensuring effective budget control. You'll analyze campaign performance data to improve lead volumes and ROI, while collaborating with Content and Design teams to create engaging marketing materials.

To pursue a role as a Performance Marketing Specialist at Kaplan Languages Group, you’ll need a Bachelor’s degree in Business, Marketing, or a related field. Additionally, Google Ads certification is advantageous. Experience in performance marketing with a focus on Google and Facebook Ads, along with strong analytical skills, is crucial for success in this position.

Performance Marketing Specialists at Kaplan Languages Group primarily use tools like Google Ads and Facebook Ads for campaign management. They'll also leverage GA4 for data analysis, while familiarity with tools like Google Analytics and Data Studio will enhance their ability to derive insights and make data-driven decisions.

Kaplan Languages Group offers various opportunities for professional development, including flexible working policies, a dynamic work atmosphere, and access to free language courses abroad every year. This environment fosters growth in performance marketing skills and encourages ongoing learning to stay current with industry trends.

Success for a Performance Marketing Specialist at Kaplan Languages Group is measured through key performance indicators (KPIs) such as lead volume, lead quality, and return on investment (ROI) from paid marketing campaigns. The ability to meet or exceed these metrics through effective analysis and optimization directly impacts the role's performance.

The culture at Kaplan Languages Group promotes teamwork, a positive attitude, and innovation in performance marketing. The company values corporate ethics and sustainable development, fostering a supportive environment where employees feel encouraged to take responsibility and thrive in their careers.

Yes! Kaplan Languages Group offers a flexible working policy, allowing Performance Marketing Specialists to work from home two days a week. This flexibility supports work-life balance while ensuring team collaboration and productivity in the vibrant Barcelona setting.

When optimizing paid campaigns, I start by analyzing existing data to identify trends and areas for improvement. I then run A/B tests on various elements, such as ad copy and targeting, to determine what resonates best with our audience. Continuous monitoring and adjustments help drive lead quality and performance.

To enhance lead quality, I would implement targeted audience segmentation and refine ad messaging to ensure it resonates with the right demographic. I would also utilize retargeting techniques and A/B tests on landing pages to ensure we're attracting leads that align with our ideal customer profile.

Absolutely, in my previous role, I launched a multi-channel campaign that focused on both paid search and social media. By meticulously analyzing the performance of each channel, I was able to significantly increase lead acquisition by 40% within three months, all while maintaining a cost-effective approach.

Data plays a crucial role in my decision-making process. I rely on analytics to track campaign performance, identify trends, and optimize strategies. Utilizing tools like Google Analytics and GA4 enables me to extract valuable insights that inform my approach and impact overall campaign success.

To stay current, I actively read industry blogs, participate in webinars, and network with other professionals in the field. I also make it a point to explore new tools and technologies that emerge, ensuring my methods remain innovative and effective.

Managing a significant budget requires careful planning and ongoing analysis. I would begin by establishing clear objectives and allocating funds accordingly across channels based on historical performance. Monitoring real-time data allows for dynamic adjustments to maximize ROI while adhering to budgetary constraints.

For monitoring and reporting, I primarily use Google Ads, Facebook Ads Manager, and GA4. These tools provide comprehensive insights that enable me to evaluate campaign metrics effectively and present clear, data-driven analyses to stakeholders.

I have extensive experience with A/B testing, applying it across various ad formats and landing pages. By testing different variables, such as headlines, images, and calls to action, I've been able to refine campaigns to improve conversion rates significantly.

When managing multiple campaigns, I prioritize tasks based on deadlines, impact on KPIs, and resource availability. Utilizing project management tools helps me stay organized, while regular check-ins with the team ensure we stay aligned on objectives and timelines.

In a past role, I encountered a sudden drop in campaign performance due to algorithm changes on a major ad platform. To overcome this, I quickly adapted my strategy by testing new ad formats and targeting options. Through diligent monitoring and data analysis, I regained performance levels and improved results within weeks.