Director of Marketing

PredictHQ is the pioneer in Predictive Demand Intelligence, strengthening AI-powered demand planning by eliminating business blind spots caused by demand volatility related to external events. PredictHQ empowers businesses to Master Predictability so they can optimize inventory, staffing, pricing, and marketing to capitalize on real-time local events. PredictHQ’s unique combination of forecast-grade event data, superior AI models, and agile infrastructure fuels smarter business decisions by going beyond WHAT local events are happening to help business leaders predict the unpredictable: WHY each event matters to them. 

We cover every major event category, from conferences and concerts to unscheduled events such as extreme weather or airport delays. PredictHQ utilizes advanced artificial intelligence (AI) techniques to extract actionable insights from vast amounts of event data. Through machine learning, the platform automatically identifies relevant events from diverse sources and categorizes them based on their potential impact on business operations. This AI-powered approach enables PredictHQ to continuously improve the accuracy of its predictions by learning from past events and their effects on demand patterns. PredictHQ harnesses the power of AI to deliver actionable intelligence via powerful APIs and an easy-to-use web application that helps our customers anticipate and respond to fluctuations in demand that are driven by various events, ultimately enabling them to optimize resource allocation, improve forecasting accuracy, and capitalize on growth opportunities.

By uncovering these relationships, businesses can better understand the drivers of demand volatility and adjust their strategies accordingly. Our AI models are capable of adapting to changing market conditions and incorporating real-time data updates to provide up-to-the-minute insights. This dynamic approach ensures that our customers are equipped with the most accurate and relevant information to make informed decisions in a rapidly evolving environment. 

The largest companies in the world, including Dominos, Uber, Amazon Alexa, and Walgreens leverage PredictHQ’s AI-powered platform to eliminate the complexity, time, and unknowns that come with predicting demand from external events. 

Launched in 2016, PredictHQ is backed by Lightspeed Venture Partners, Sutter Hill Ventures, and Aspect Ventures. PredictHQ has offices in Auckland, New Zealand, San Francisco, USA, and London, UK.

PredictHQ is about teamwork to achieve huge things. We are building innovative and complex products, so our empathetic, hard-working culture is key to our success. We are proactive in helping our teammates grow and thrive in their careers, as well as making sure everyone can put their family and friends first. 

As the Director of Marketing, at PredictHQ,  you will be the driving force behind all things marketing, driving our customer acquisition and revenue growth. From increasing our TOFU to mastering our brand proposition and ensuring everyone knows who PredictHQ is, the value we deliver and how we help our customers become real-world aware. You are a leader eager to make an immediate and measurable impact.

While this is a senior, strategically focused role, we operate as a small, agile team. That means we’re looking for someone who is just as enthusiastic about rolling up their sleeves to execute and optimize campaigns as they are about developing fresh ideas and impactful strategies. The ideal candidate thrives on brainstorming bold, innovative concepts one day, crafting detailed plans to bring them to life the next, and then diving into the execution alongside the team.

You will have a seat at the table, and work closely with the CEO, and VP of Sales to deliver compelling value propositions that show the world PredictHQ is a need to have, not a nice to have, when it comes to forecasting and managing demand.

Key Focus Areas and Expected Results

Key Responsibilities 🔑

• Design and implement data-driven growth strategies to accelerate customer acquisition and revenue growth 
• Analyze results to identify trends, opportunities, and pain points, using these insights to inform marketing strategies
• Lead cross-functional initiatives to launch new growth experiments and optimize existing channels
• Own and optimize marketing budget allocation to maximize ROI across global markets
• Be a spokesperson, evangelist, and thought leader with both customers and partners. 
• Make an impact: Think big, act quickly, stay adaptable, and embrace an experimental mindset to drive meaningful progress on funnel metrics.
• Rally your San Francisco-based team, keeping them engaged and high-performing. 

Results 🏆

• Brand Awareness: Increase market presence through strategic PR and brand initiatives.
• Lead Generation & Acquisition: Grow leads and conversions through optimized marketing strategies.
• Website Performance: Boost traffic, engagement, and conversions, driving customer growth.
• Product Launches: Execute successful product launches and campaigns to drive adoption.
• Market Positioning: Strengthen industry leadership through consistent, strategic marketing.
• Cross-Functional Collaboration: Improve collaboration across departments to enhance marketing impact.

Skills, Knowledge and Competencies

Need to have 🤩

• Proven success marketing a technical B2B product in conjunction with a sales team to drive customer acquisition and net expansion
• Success in improving first customer call (Discovery or Demo) success rates
• Proven success in improving the customer journey by direct involvement with internal product, customer success and sales teams
• A tried and tested prioritization process for website optimization to achieve lead generation objectives
• Excellent written and verbal communication skills, capable of inspiring teams with a clear and shared vision of success
• An entrepreneurial and high-ownership mindset. You are comfortable handling ambiguity and rolling up your sleeves to own work streams from end to end
• A passion for learning about the customer, whether it’s via ad-hoc interviews, feedback, or research sprints, to better understand pain points and needs
• You take pride in turning the impossible into reality. You're resourceful, action-oriented, and thrive on managing multiple priorities in a fast-paced environment. You’re energized by solving challenges and making an impact as part of a lean, dynamic team
• This role is based in our San Francisco office. We believe strongly in the importance of in-office collaboration and are not open to remote at this time. We work a hybrid structure of days in the office and from home
  
  

 Nice to have 🪄

• Experience in the DaaS or Forecasting industry
• Experience marketing to: QSR; Accommodation; Retail; Mobility; Leisure, Tourism & Travel
• Understanding of our tech stack:
• Pardot, Salesforce, Heap Analytics, Google Analytics, Contentful, Leadfeeder

General

• Applicants for this position must have US residency or a valid US work visa.
• Willingness to travel within the US, UK, EU, NZ or other international locations up to 20% as needed.
• Ensure that all activities are conducted in accordance with internal policies and procedures, applicable legislation, rules and standards, including relevant Acts, Advertising Standards Authority rules and regulations, and industry body requirements.
• The salary range for hiring for this position is $170,000 - $220,000, comprising a base and variable component.

• Health care and benefits administered by Sequoia One
• Flexible time off policy
• 10 weeks of fully paid parental leave
• Paid Birthday Leave
• Paid Family and Friends Day Leave
• Flexible work arrangements that allow for work-life balance 
• Regular Social Events (after all, we can’t be the Event Experts if we don’t have a few of our own!)
• Strong focus on your training and development
• Options in a fast-growing company in its early stages
• $500 annual stipend to support flexible working

Our Values