Demand generation manager - job 1 of 2

The Event Demand Generation Manager drives demand generation for Summits globally, working in collaboration with central and Geo field events teams across the globe.This role will own driving event demand generation at scale, implement best practices, to foster better customer experiences globally, and make continuous improvements based on data and insight.This role will partner broadly across the organization with a diverse team of event and field marketing leaders to develop, augment, and optimize the go to market demand generation strategy to ensure campaigns meet their lead generation and pipeline goals.The ideal candidate for this role will take an analytical approach to problem solving and have a proven track record of building and executing strategic lead generation campaigns that drive new customer acquisition and generate pipeline.Multi-channel demand generation strategy will span email, paid and organic social, site merchandising, and more. Experience building and executing demand generation strategy for events is a required qualification as well as experience managing multiple events simultaneous.Key job responsibilities• Lead initiatives to globalize demand generation strategy and online experience for tier 1 in person and virtual events to enable field event marketing teams to scale with high bars on quality and efficiency.• Collaborate across a dynamic ecosystem of global and regional stakeholders to define digital marketing strategy and lead generation campaigns, at global scale, including project management, development, quality assurance, implementation, and reporting.• Own planning, reporting, including status, priorities, action items, risks (and mitigations), and execution. Ensure each team has the information and assets needed to effectively deliver their key priorities.• Analyze data and align with stakeholders and cross-functional teams to support locations feasibility and registration, attendance, and pipeline goals.• Own creation and optimization of marketing content to drive demand, including email, landing page, and templates to enable digital marketing to build at scale globally across MarTech tools.• Report key success metrics and performance, garner actionable insights that inform decisions, and enhance mechanisms to support continuous improvement.• Deliver clear, consistent, and frequent communication with stakeholders to ensure ongoing clarity on strategy, best practices, tactics, goals, and performance.• Manage agency relationship, as needed, and resourcing, to execute campaigns with strong ROI.A day in the lifeYou will collaborate with a diverse group of central and regional stakeholders to set and execute the global strategy to drive demand generation for tier 1 events at scale.You will own the full lifecycle of driving demand, from strategy and development to launch, reporting, and optimization.You will implementing best practices to foster customer obsessed experiences globally and make continuous improvements based on data and insights.Diverse ExperiencesAmazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply.If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.Why AWSAmazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work / Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture.When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.Inclusive Team CultureHere at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences.Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.About the teamGlobal Campaigns develops marketing programs that land core marketing messages, consistently, around the world. We deploy large-scale, localized, integrated marketing campaigns that are optimized for B2B buyers.Our programs are designed to generate awareness, event registrations, leads, and SQL pipeline. We work with teams across the organization to develop campaign strategy and content.Our programs are executed with a combination of local (field) and central (global) tactics. We build strategies based on a deep, data-driven understanding of customer needs.We balance the efficiency of standardization with the need to reflect audience nuances.BASIC QUALIFICATIONS• 5+ years of professional non-internship marketing experience• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion• Experience using data and metrics to measure impact and determine improvements• Bachelor's degree in business, marketing, technology, or relevant field of studyPREFERRED QUALIFICATIONS• Experience with marketing strategies in online and mobile channels• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs• Experience building and executing demand generation strategy for events and managing multiple events simultaneously.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.For individuals with disabilities who would like to request an accommodation, please visit https : / / www.amazon.jobs / en / disability / us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600 / year in our lowest geographic market up to $155,200 / year in our highest geographic market.Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits.For more information, please visit https : / / www.aboutamazon.com / workplace / employee-benefits. This position will remain posted until filled.Applicants should apply via our internal or external career site.Last updated : 2024-09-28