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Field Marketing Manager

Field Marketing Manager
Location: Remote | Department: Marketing

About Amper
Amper is a fast-growing manufacturing software company that connects people, processes, and machines into a single platform. We enable manufacturers to gain actionable insights, streamline operations, and achieve peak efficiency through innovative technology. Our customers are industry leaders who rely on Amper to transform their operations, and we are passionate about creating solutions that empower them to succeed.

At Amper, we are driven by a culture of collaboration, creativity, and results. As part of our marketing team, you’ll help shape the future of our company and make a direct impact on the manufacturing industry.

About the Role
We are seeking a highly organized and results-driven Field Marketing Manager to spearhead Amper’s event and field marketing initiatives. This role is critical to driving demand generation, fostering customer engagement, and strengthening Amper’s presence in key markets. You will manage trade shows, regional events, and customer engagement programs, ensuring every initiative contributes to pipeline growth and business success.

As Field Marketing Manager, you will work cross-functionally with sales, marketing, and customer success teams to ensure every event delivers measurable impact and aligns with strategic goals.

Key Responsibilities

  • Trade Show Management:

    • Plan and execute trade show strategies, including logistics, booth setup, team coordination, and on-site programming.

    • Collaborate with sales and marketing leadership to ensure alignment with pipeline and revenue objectives.

    • Create post-event strategies for lead follow-up and pipeline contribution analysis.

  • Regional Field Marketing:

    • Partner with AEs and BDRs to organize regional events that engage prospects and customers, such as plant tours, networking events, and tailored industry gatherings.

    • Ensure events are aligned with local market needs and sales objectives.

  • Customer Engagement Programs:

    • Manage the planning and execution of customer-centric events, including user group meetings, workshops, and potential conferences.

    • Ensure these events enhance customer satisfaction, retention, and growth.

  • Budget and Resource Management:

    • Develop and manage budgets for trade shows and field marketing programs.

    • Optimize event spend to maximize ROI.

  • Analytics and Reporting:

    • Measure and report on the success of field marketing programs, including their impact on demand generation and pipeline.

    • Prepare and present event analysis and insights to leadership.

Qualifications

  • Experience: Proven track record in field marketing or event management, preferably in B2B SaaS or manufacturing-related industries.

  • Skills: Outstanding organizational, project management, and communication skills, with the ability to manage multiple events and stakeholders simultaneously.

  • Tech Proficiency: Experience using a platform like HubSpot for managing marketing campaigns, building contact lists, and leveraging automation tools.

  • Sales Alignment: Strong understanding of the sales process and how field marketing drives lead generation and revenue growth.

  • Customer Knowledge: Familiarity with the manufacturing industry and its unique challenges.

  • Travel: Willingness to travel 20% of the time.

Why Join Amper?

  • Be part of a mission-driven company transforming the manufacturing industry.

  • Collaborate with a dynamic, innovative team that values creativity and impact.

  • Enjoy competitive compensation, benefits, and opportunities for growth.

Average salary estimate

$75000 / YEARLY (est.)
min
max
$60000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Field Marketing Manager, Amper

At Amper, we are excited to announce the opening for a Field Marketing Manager based in Chicago. Join our fast-growing manufacturing software company where we connect people, processes, and machines into a single innovative platform. As a Field Marketing Manager, you'll play a pivotal role in driving our event and field marketing initiatives, essential for generating demand and engaging customers. This isn’t just about attending trade shows; it’s about crafting memorable experiences that resonate with industry leaders and potential clients. You will manage everything from logistics and booth setups to post-event strategies that measure the impact of your efforts on our pipeline growth. Collaboration is key here at Amper. The Field Marketing Manager will liaise with our sales, marketing, and customer success teams to align events with strategic goals, ensuring each initiative is purposeful and effective. With your background in B2B SaaS or manufacturing, you'll bring fresh ideas to execute engaging regional events and customer-centric programs that enhance satisfaction and retention. Your analytical skills will also come into play as you measure the success of your marketing programs and report insights back to leadership. If you’re looking for a dynamic environment that encourages creativity and fosters growth within the manufacturing industry, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Field Marketing Manager Role at Amper
What are the key responsibilities of the Field Marketing Manager at Amper?

The Field Marketing Manager at Amper is responsible for planning and executing trade shows, managing regional events, and fostering customer engagement programs. These responsibilities include logistics, team coordination, and post-event analysis, all aimed at driving demand generation and aligning with sales objectives.

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What qualifications are needed for the Field Marketing Manager position at Amper?

Candidates for the Field Marketing Manager position at Amper should have a proven track record in field marketing or event management, particularly in B2B SaaS or manufacturing sectors. Key qualifications also include outstanding organizational skills, tech proficiency (especially with HubSpot), and a strong understanding of sales processes.

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How does the Field Marketing Manager contribute to Amper's success?

The Field Marketing Manager contributes significantly by spearheading marketing initiatives that directly drive demand and strengthen Amper's market presence. By organizing impactful events and ensuring strong alignment with the sales team, this role helps foster customer relationships and boost pipeline growth.

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What is the travel requirement for the Field Marketing Manager at Amper?

The Field Marketing Manager position at Amper requires a willingness to travel approximately 20% of the time. This travel will primarily involve attending trade shows and regional events to engage with customers and industry prospects directly.

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What makes the Field Marketing Manager role at Amper unique?

The Field Marketing Manager role at Amper is unique because it offers the opportunity to shape the marketing landscape within a mission-driven company that’s transforming the manufacturing industry. You'll be part of a collaborative and innovative team focused on making a measurable impact.

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Common Interview Questions for Field Marketing Manager
Can you describe your experience with managing trade shows?

When answering this question, give specific examples of trade shows you managed, including the scale, objectives, and your role in logistics, setup, and post-event follow-ups.

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How do you measure the success of field marketing initiatives?

A strong answer should include discussing metrics like lead generation, engagement rates, and conversion rates, along with tools or methods you use to assess these metrics.

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How would you collaborate with sales and customer success teams for an event?

Highlight your communication and project coordination skills in your response, explaining how you ensure alignment between marketing goals and sales objectives through regular meetings and data sharing.

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What strategies do you employ to engage customers at events?

Detail specific tactics such as interactive displays, personalized follow-ups post-event, and how you make sure the events align with customer interests and industry trends.

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How would you approach budget management for marketing events?

Explain your method for developing budgets, tracking expenses, and optimizing spend for maximum ROI, including tools you’ve used for budget management.

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Can you share an example of a successful regional event you've organized?

Illustrate this with a comprehensive example that describes the event's goal, execution, attendee feedback, and subsequent impact on pipeline growth.

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What tools or platforms do you prefer for managing marketing campaigns?

Discuss your experience with platforms like HubSpot, mentioning how you use them for campaign management, lead tracking, and analytics reporting.

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How do you stay informed about the manufacturing industry?

Share your approach to keeping up with industry trends through research, networking, and leveraging thought leaders in the sector, which will enhance your role at Amper.

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How do you prioritize multiple events happening simultaneously?

Explain your organizational strategies, such as using project management tools, task lists, and team delegation to ensure all events are executed successfully without compromising quality.

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What do you think is the most important aspect of customer engagement in field marketing?

Discuss the significance of understanding customer needs and preferences, and how tailored experiences at events lead to stronger relationships and improved retention rates.

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Amper provides a real-time machine monitoring system that is deployed in minutes without the hassle or complexity of integrating machine controllers. This empowers your team to be laser-focused and accountable to improve the performance of your fa...

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Full-time, remote
DATE POSTED
December 10, 2024

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