Senior SEO Strategist & Analyst (Remote, full time)

As a Senior SEO Strategist & Analyst, you will be responsible for crafting innovative SEO strategies, conducting competitor analyses, performing technical audits, optimizing on-page elements, setting up tracking and reporting protocols, and staying ahead of industry trends. Your role is crucial for driving organic growth across various brands and client accounts.

To qualify for the Senior SEO Strategist & Analyst position, candidates should have a proven track record of successful SEO strategies, strong analytical skills, familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console), and excellent communication skills to convey complex ideas clearly. An entrepreneurial spirit and innovative thinking are a plus!

A successful Senior SEO Strategist & Analyst at this company thrives in a fast-paced environment, takes initiative, and has a knack for out-of-the-box thinking. This role requires an individual who is adaptable and passionate about experimenting with creative strategies that effectively drive organic growth.

Candidates for the Senior SEO Strategist & Analyst role should be proficient in leading SEO tools such as SEMrush, Ahrefs, and Google Search Console. Knowledge of Google Tag Manager is also beneficial, along with a strong understanding of analytics tools to interpret metrics effectively.

Yes, while this is primarily a full-time position, the organization is open to part-time arrangements for the right candidate. This flexibility allows you to engage with work on new and exciting brands while balancing your other commitments.

To stay current on SEO trends, I follow industry leaders, subscribe to reputable SEO blogs, participate in webinars, and engage with online communities. I also test new techniques within my projects to see their effectiveness firsthand.

My approach to competitor analysis involves reviewing their keywords, backlink strategies, and content. I use tools like SEMrush or Ahrefs to gather data, compare site performance, and identify gaps we can exploit to gain a competitive edge in search rankings.

In optimizing for on-page SEO, I first analyze the target keywords and ensure they are effectively placed in titles, headers, and content. I also check meta tags, internal linking structures, and overall UX to enhance users' experience while ensuring the content is valuable and engaging.

I measure the success of my SEO strategies through KPIs such as organic traffic growth, conversion rates, keyword rankings, and bounce rates. I use Google Analytics to analyze these metrics and adjust strategies based on performance insights.

The most effective link building techniques I've utilized include creating high-quality, shareable content, engaging in guest blogging opportunities, and leveraging existing relationships to obtain backlinks from authoritative sites. Each approach requires genuine value to the audience to be successful.

Certainly! In a past role, I developed a comprehensive SEO strategy for a declining brand. By focusing on technical improvements, optimizing content, and building backlinks, we saw a 50% increase in organic traffic within six months, which translated into higher conversions.

I ensure compliance with Google’s guidelines by regularly reviewing their updates and best practices, attending SEO training sessions, and adapting strategies accordingly. Ethical practices and transparency are integral to my approach to SEO.

One major challenge was coping with frequent algorithm updates. To overcome this, I continuously monitored performance metrics, adjusted our strategies promptly, and improved our content quality to align with the ever-evolving search landscape.

When encountering technical SEO issues, I conduct a thorough audit to identify problems like site speed, mobile responsiveness, or crawl errors. I then prioritize fixes based on their potential impact and work closely with dev teams to implement solutions efficiently.

Collaboration is vital in an SEO role as it involves working with content creators, developers, and marketing teams. A unified approach ensures that everyone is aligned with the SEO objectives, allowing us to produce cohesive, effective strategies that enhance overall performance.