Associate Director, Enablement (Media Planning / MarTech)

About AnnalectAnnalect is the Data & Technology arm of Omnicom Media GroupAnnalect’s 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.Team OverviewAnnalect has increasingly become the Data and Ad-Tech engine across all of Omnicom, with Omni, our people-based precision marketing, and insights platform at the center of driving more data driven, impactful outcomes for our partners and clients. Our Enablement team members serve as consultants, thought partners, and expert practitioners in our tools to help guide agency teams in leveraging our suite of capabilities to drive the best results for their clients, all while evolving and sharing best practices across users and stakeholders in the network.Position OverviewThe Associate Director, Enablement will be responsible for providing critical support to the Enablement team on many key initiatives. This role reports to a Director of Enablement and work closely with many Annalect departments including Learning & Development, Marketing, Product, Data Strategy, Partnerships, and Engineering. This position will help lead and deliver strategic consultations to various agencies regarding how to leverage our tools. Design, approve, and analyze surveys to be distributed for feedback. Drive product mapping, evolution, and innovation, regarding various client and agency needs.Key Responsibilities• Deliver strategic consultation to agency client teams, advising agencies on best practices and how to best leverage our tools to enable better outcomes for their clients• Develop and implement strategic plans to drive adoption, growth and success of Generative AI offerings (inclusive of go to market plans and L&D collateral to support users)• Manage Analyst/Senior Analyst/Manager• Assist in driving product road mapping, product evolution, and innovation, considering agency and client needs• Collaborate with cross functional teams to integrate the solutions into business workflows, products, and services, ensuring they meet user needs and business objectives• Work closely with Director and Learning & Development team to set trainings and L&D agenda for agencies• Participate in ideation sessions for customization and future innovation• Design, approve, and analyze surveys for feedback loop• Produce and distribute user communication, L&D content, webinars, and case studiesRequired Skills And Qualifications• 5-8 years of experience at a media agency, marketing analytics firm, or in a quantitative, data-driven field• Bachelor’s degree or above in marketing, statistics, mathematics, economics, engineering, information management, social sciences or business-related fields• Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)• Familiarity with marketing technology, behavioral data, audience creation techniques, media strategy, media investment, digital media, dynamic creative, campaign measurement – all things connected to using data and technology to create better media and marketing outcomes• Excellent communication and presentation skills are a must• Creative and strategic thinker who is willing to take risks and challenge the status quo• Strong leader who can demonstrate problem solving and independent decision-making• Ability to clearly explain complex ideas to various audiences with differing levels of technical expertisePerks of working at Annalect• Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance• Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.• As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.Compensation Range$87,500—$125,000 USDAnnalect, a division of Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.Review Our Recruitment Privacy Notice