Head of Partner Marketing

The Head of Partner Marketing at Anthropic is responsible for developing and executing a comprehensive partner marketing strategy that contributes directly to revenue goals. This includes creating compelling content, leading negotiation efforts with major cloud partners, and implementing co-marketing initiatives that position Claude as the preferred AI solution. The role also involves building and managing a high-performing partner marketing team and identifying strategic partnership opportunities that can unlock new markets.

Candidates for the Head of Partner Marketing position at Anthropic should have at least 10 years of partner marketing experience, particularly within technology startups. A proven track record of building and scaling partner programs on major cloud platforms, strong negotiation skills, and a familiarity with AI/ML technologies are essential. Excellent written and verbal communication skills and strategic thinking ability are also key qualifications for this role.

The Head of Partner Marketing at Anthropic will collaborate closely with company leadership to align partner marketing initiatives with the organization's strategic goals. By understanding the overarching mission and revenue targets of Anthropic, the Head of Partner Marketing can tailor strategies and campaigns that effectively integrate partner marketing into the broader company objectives, ensuring seamless execution across departments.

Anthropic fosters a collaborative work culture that values impact over individual tasks. As the Head of Partner Marketing, you'll work within a cohesive team dedicated to pursuing high-impact research efforts in AI. Frequent research discussions and a commitment to communication ensure that all team members are informed and engaged in the company's goals. Additionally, diversity and inclusion are core values, and different perspectives are encouraged to drive innovation.

The Head of Partner Marketing position at Anthropic is unique because it focuses on building a multi-tiered partner ecosystem that directly impacts the growth of AI technology. You'll have the opportunity to create substantial partnerships with major cloud providers and lead innovative marketing initiatives that position Anthropic's products at the forefront of the industry. The role also emphasizes strategic thinking and offers a chance to work on significant projects that align with a mission-driven corporate culture.

When answering this question, highlight your experience building and scaling partner marketing programs in high-growth technology startups. Discuss specific strategies you've utilized, the outcomes achieved, and how you adapted tactics to maximize revenue. Mention any collaboration with cloud platforms like AWS or Google Cloud.

In your response, emphasize your relationship-building skills and strategies. Discuss the importance of understanding partner goals and aligning them with your own objectives. Share examples of successful partnerships you've managed and how you foster ongoing collaboration and communication.

Describe key performance indicators (KPIs) that are relevant to your previous partner marketing initiatives, like revenue growth, new partner onboardings, and campaign engagement rates. Explain how you analyze these metrics to continuously improve marketing strategies and ensure alignment with organizational goals.

Discuss methods you use to stay informed about the latest industry trends, such as following leading AI publications, attending conferences, and networking with industry peers. Explain how this knowledge informs your partner marketing strategies at Anthropic.

Share details about a specific co-marketing campaign you've managed, including the goals, tactics, and results. Highlight how you collaborated with partners and what you learned from the experience.

Talk about the significance of clear communication in managing partnerships. Emphasize how you maintain transparency, facilitate regular updates, and ensure that all stakeholders are aligned on goals and progress.

Explain your process for assessing potential partnerships, including factors such as market position, alignment of goals, and potential for mutual growth. Provide an example of a partnership you identified and successfully pursued.

Describe specific challenges, such as negotiating tricky terms or aligning diverse partner interests. Share how you approached these situations creatively and any successful resolutions you implemented.

Discuss your commitment to diversity and inclusion in building your team. Share initiatives you've undertaken to ensure diverse perspectives are represented and how this has led to stronger partnerships and innovative marketing strategies.

When responding, express your genuine enthusiasm for the impact AI can have on society. Discuss specific areas within AI that interest you, such as applications in healthcare or finance, and connect this to your motivation for leading partner marketing at Anthropic.