Influencer Marketing Manager

As the Influencer Marketing Manager at Anthropic, your key responsibilities will include defining and implementing the foundational creator partnership strategy, managing end-to-end influencer campaigns, fostering relationships with creators, establishing scalable processes for campaign management, and developing content strategies that align with our brand and product launches.

Successful candidates for the Influencer Marketing Manager role at Anthropic should have at least 5 years of influencer marketing experience in B2C SaaS or AI companies, strong skills in relationship building, expertise in analyzing creator performance, and a robust track record in establishing influencer marketing functions from the ground up.

The Influencer Marketing Manager can significantly contribute to Anthropic’s mission to create reliable AI systems by developing authentic creator partnerships that communicate our values and product benefits, ultimately helping to spread the word about our innovative AI solutions like Claude and fostering a deeper connection with the consumer market.

A typical day for an Influencer Marketing Manager at Anthropic involves strategizing new influencer campaigns, engaging with content creators, analyzing campaign performance data, organizing community events, and collaborating with product and legal teams to ensure alignment and authenticity in all creator partnerships.

As an Influencer Marketing Manager at Anthropic, you will optimize campaigns across various platforms including YouTube, LinkedIn, Twitter, and TikTok, tailoring your approach to each creator’s strengths and audience to achieve maximum engagement and measurable outcomes.

When answering this question, highlight specific campaigns you have successfully executed, the strategies you employed, and the measurable results achieved. Mention any collaborations with high-profile creators and how you tailored campaigns to match both the product and the audience.

Discuss the key performance indicators (KPIs) you track, such as engagement rates, conversion rates, ROI, and brand awareness metrics. Provide examples of past campaigns where you tracked these metrics and explain how data-driven insights influenced your subsequent campaign strategies.

Outline your approach to relationship-building, emphasizing personalized communication, understanding the influencer's brand, and fostering long-term partnerships. Include examples of how you’ve effectively engaged with influencers to create mutually beneficial collaborations.

Explain your process for analyzing existing content and identifying what resonates with audiences. Discuss how you collaborate with influencers to refine content based on insights, A/B testing results, and feedback from previous campaigns.

Provide a detailed account of a past challenging campaign, what obstacles you faced, and how you overcame them. Highlight the insights gained from the experience and how those lessons improved your approach to future campaigns.

Discuss your methods for identifying and vetting potential influencers. Touch on factors such as audience alignment with brand values, content quality, and overall engagement rates, and provide insights into how you facilitate a smooth onboarding process.

Share your philosophy on maintaining brand authenticity while still achieving measurable results. Explain how you collaborate with influencers to ensure they can authentically represent the brand, while also meeting campaign goals and performance criteria.

Explain how you prioritize community engagement in your influencer strategy and the steps you take to build and nurture an engaged creator community. Discuss the impact of community on amplifying campaign success.

Suggest ideas tailored to various creator audiences, such as webinars on effectively showcasing AI products, guides on best practices for content creation, and resources for understanding AI and its implications in a consumer context.

Mention specific sources you rely on for industry news, such as blogs, webinars, and social media channels, and discuss how you implement new trends in your marketing strategies to keep campaigns fresh and relevant.