Salesforce Marketing Cloud Developer Specialist - job 2 of 2

Salesforce Marketing Cloud Developer Specialist

We are seeking a skilled and experienced Salesforce Marketing Cloud Developer to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing our Salesforce Marketing Cloud (SFMC) platform to execute personalized marketing campaigns, drive customer engagement, and support our overall marketing strategy. This role requires a deep understanding of SFMC, email marketing best practices, and the ability to collaborate with cross-functional teams to achieve business objectives.

Key Responsibilities:

• Campaign Management:

  • Develop, execute, and optimize multi-channel marketing campaigns using Salesforce Marketing Cloud.
  • Manage end-to-end campaign processes, including planning, segmentation, testing, deployment, and reporting.
  • Collaborate with marketing, design, and content teams to create engaging email templates and landing pages.

• Audience Segmentation:

  • Utilize SFMC tools to create targeted audience segments based on customer data and behavior.
  • Implement dynamic content and personalization strategies to enhance customer engagement.

• Data Management:

  • Ensure the integrity and accuracy of customer data within the SFMC platform.
  • Work with data teams to integrate and synchronize data across systems.
  • Conduct regular audits to maintain data quality and compliance with data privacy regulations.

• Automation and Optimization:

  • Design and implement marketing automation workflows and journeys.
  • Continuously monitor campaign performance and optimize for better results.
  • Conduct A/B testing to identify best practices and improve campaign effectiveness.

• Analytics and Reporting:

  • Generate detailed reports on campaign performance, including key metrics and ROI analysis.
  • Provide actionable insights and recommendations based on data analysis.
  • Present findings to stakeholders and suggest improvements for future campaigns.

• Technical Expertise:

  • Stay current with the latest SFMC features and best practices.
  • Troubleshoot technical issues related to SFMC and email deliverability.
  • Provide training and support to team members on SFMC functionalities.

Qualifications:

• Bachelor’s degree in Marketing, Business, Information Technology, or related field.
• 3+ years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.).
• Proficiency in HTML, CSS, and AMPscript for email design and customization.
• Strong understanding of email marketing best practices and CAN-SPAM regulations.
• Experience with data segmentation, CRM, and data integration.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong project management skills and attention to detail.
• Ability to work collaboratively in a fast-paced environment. 

Preferred Skills:

• Salesforce Marketing Cloud Certification.
• Experience with SQL and scripting languages.
• Familiarity with other Salesforce products (e.g., Sales Cloud, Service Cloud).
• Knowledge of marketing automation platforms and tools.

Compensation: $95k-$125k/annual salary & bonus eligible