Associate Director, Media Investment

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com.

Associate Director, Media Investment

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

To help with this, we’re looking for an outstanding Associate Director– someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. Sound like you? Read on.

What you’ll do:

As Associate Director, Media Investment, you will provide investment stewardship across paid digital media channels, including video, social, search, display, and native. This role requires a heavy lean on programmatic and direct to publisher planning/negotiating experience. In this role, you will manage the channel investment teams to ensure a consistent go-to-market approach and create synergies with our media strategy to exceed campaign KPIs.

We are seeking a leader who will bring an innovative approach to buying, endless curiosity to identify new opportunities and an ability to achieve value through strong partner negotiation. You will be able to speak fluently to channel buying tactics; often acting as a representative of the full media investment team to clients and the marketplace.

Day to day your role includes:

• Manage, optimize, and expand programs for programmatic, direct IO and social channels to create a well thought out, upper funnel strategy.
• Oversee the work of multiple channel specialists, managing workflow and providing strategic guidance and oversight.
• Work with Analytics team to oversee client pacing & performance across digital media portfolio.
• Serve as a central point of contact for clients and internal teams for the broader digital investment portfolio.
• Speak fluently to multiple digital media channels (specifically programmatic, direct IO and social), calling on deep expertise from activating one or more channels.
• Leverage historic analytics/performance to validate investment strategies, inform tactical decisions and exhibit ongoing willingness to optimization performance for campaign success.
• Build and foster strong partnerships with relevant media partners in the digital ecosystem (i.e. Google, The Trade Desk, META, Amazon and various publisher partners)
• Bring innovative solutions and out of the box thinking to partners and clients.
• Work withn teams to troubleshoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with account management, project management and creative teams to appropriately communicate issues with clients.
• Manage and maintain relationships with internal practice leads and full investment team (up to 5+ people)
• Be a leader through strength and stability - functioning as a point of escalation for clients and team members as needed.
• This position reports to the VP, Media Investment.

We’re looking for strong, impactful work experience, which typically includes:

• 8+ years of media planning and buying experience, with a strong focus on programmatic, digital media planning/buying or digital marketing strategy.
• Bachelor's degree or higher. A concentration in advertising, marketing, business administration, communications, or equivalent is preferred but not required.
• Analytical background – comfort with data and numbers
• 3+ years of people managing experience, overseeing five or more reports in an account management/client services team
• Deep industry relationships with ad tech firms, brand teams, and publisher partners
• Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
• Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
• Able to package, merchandise, and sell in concepts and new opportunities
• Strategic thinking and able to see the bigger picture
• Self-starter with ability to work independently and in a collaborative team setting

Got what it takes? We’d love to hear from you.

All your information will be kept confidential according to EEO guidelines.