Associate Manager, Employer Brand

Overview:

• Create compelling stories and authentic messaging to kick off a great candidate experience, attracting top talent across various channels, including social media, career websites, job boards, and other digital platforms.
• Build a coordinated marketing campaign inclusive of creative, copy and collateral to support the brand for all talent (experienced hires, campus recruiting, diversity outreach, manufacturing)
• Build innovative approaches to expand the brand beyond recruitment to become a full-life-cycle employer brand that embodies the career progression from hire to exit encompassing development, progress, culture, total rewards, and eventually resignation/retirement.
• Engage and partner with Corporate Communications to ensure both internal and external messaging is aligned with our EVP and employer branding strategies, especially pertaining to social media and other outlets
• Collaborate with HR and hiring managers to understand talent needs and create targeted messaging, any visual aids, etc. for different roles and departments.
• Manage the career website, ensuring it is up-to-date and engaging.
• Manage and update our Company Profiles on LinkedIn, Indeed, and Glassdoor; Monitor and respond to employee reviews on Glassdoor and other review sites.
• Understand how different audiences seek employment – scientists, developers, regulatory affairs, finance, law, sales, manufacturing, college students, etc. including specialized roles, primarily passive candidates (those who are not actively looking for another job).
• Own the vendor relationships with the employer brand agencies to include the creation of materials, videos, website designs, presentations, etc. including analyzing return on investments for all recruiting campaigns, including vendor execution.
• Analyze metrics related to employer branding and make recommendations for continuous improvement.
• Stay up to date on industry trends and best practices related to employer branding.

• 3+ years of relevant professional experience in employer branding, recruitment marketing.
• Strong writing and editing skills, with the ability to create compelling and authentic messaging.
• Experience with storytelling, sharing Altria’s story and the stories our employees’ experiences.
• Experience developing digital content either partnering with an agency or developing on your own.
• Experience with social media, career websites, job boards, and other digital platforms.
• Strong analytical skills.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver wining results.
• Collaboration skills, with the ability to work effectively with HR, Corporate Communications, hiring managers, and other partners.

Company Overview: Altria has a leading portfolio of tobacco products for U.S. tobacco consumers 21+. Our tobacco companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business. In combustibles, we own Philip Morris USA, the maker of Marlboro cigarettes and John Middleton, manufacturer of Black & Mild cigars. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal, and Helix Innovations, the maker of on! oral nicotine pouches. Additionally, we have a majority-owned joint venture with JT Group, Horizon Innovations, for the U.S. marketing and commercialization of heated tobacco stick products. Through a separate agreement with Philip Morris International, we have the exclusive U.S. commercialization rights to the IQOS* Tobacco Heating System® and Marlboro HeatSticks® through April 2024. Our equity investments include Anheuser-Busch InBev SA/NV, the world’s largest brewer and Cronos Group, a leading Canadian cannabinoid company. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Learn more about Altria at www.altria.com and follow us on Twitter, Facebook and LinkedIn