Senior manager market

At AstraZeneca, our vision is to redefine today’s cancer treatment, with the bold ambition to eliminate cancer as a cause of death.We are proud to have one of the broadest and deepest Oncology pipelines in the world!The US Insights & Analytics (USIA) organization plays a critical role in launching the Oncology pipeline and growing current treatments by representing the voice of the customer.We are strategic thought partners delivering impactful insights integrating market research, analytics, and forecasting that shape commercial strategy and tactics.As a Market Insights Senior Manager - LYNPARZA Prostate , you apply critical thinking to translate analysis into a clear story and recommendations for senior leaders.In this role, you are accountable for leading insights generation and communication, with market research as your primary tool, to guide US teams in making key decisions, tracking brand performance, developing commercial tactics, and overall strategy.Keys to success in this position are excellent communication, strategic thinking, and a strong knowledge of primary market research techniques and secondary data analysis.What You'll Do :• Frame key business questions and define the best insights-generating approach• Continuously assess priorities on market research / insight plans and implement market research projects with limited supervision by leading external agencies;develop and maintain market research project budget• Lead insights metrics / KPI tracking for the brand (, ATU, Chart Audit), representing voices of HCPs and consumers• Translate insights results to inform opportunity assessments, forecasting assumptions, and recommended strategic & tactical actions to brand leadership• Build reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications & options• Compile, analyze, and visualize findings from secondary marketing and / or sales data (including identification and appropriate use of data sources), in partnership with Analytics colleagues• Create the integrated insights picture, weaving together your primary market research and secondary analysis with the analytics / forecasting results from US Insights & Analytics colleaguesLeadership Capabilities :• Passion for Customers : Understands one's customers and uses that insight to provide value; Highly consultative with ability to build credibility and relationships with key partners.• Thinks Strategically : Strategic and critical thinking skills to quickly identify and act on opportunities, combining forethought with action.• Acts Decisively : Makes and acts on decisions quickly and effectively; Comfort with ambiguity and the courage to take sensible risks to solve problems.• Works Collaboratively : Actively creates and promotes cross-boundary collaboration to achieve better business results.• Ability to influence : Strong communication and influencing skills with demonstrated ability to develop and effectively present succinct, compelling reviews of business performance infused with insight and business implications / actions to be considered.• Drives Performance : Holds self and others accountable for the achievement of performance expectations. Builds an environment that enables others to perform at their best.Minimum Requirements :• Bachelor's degree, with a preference for a quantitative field (, Engineering, Data Science, Statistics, Math, Economics, Computer Science, Operations Research)• 1 year or more of Qualitative and quantitative primary market research experience.• Proven track record influencing laterally and verticallyPreferred Requirements :• Advanced degree in a quantitative field or Advanced Marketing Degree (, MBA)• 4+ years of experience at a pharmaceutical / biotechnology manufacturer or working in the biopharmaceutical industry (, management consulting, market research, data / analytics, investment banking)• 2+ years of primary market research experience, conducting studies or managing agencies performing research• Insights launch experience with a new brand or indication• Experience working in OncologyNext Steps Apply today!Date Posted14-Jun-2024Closing DateOur mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process.We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments / accommodations to help all candidates to perform at their best.If you have a need for any adjustments / accommodations, please complete the section in the application form.AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.Last updated : 2024-11-23