Campaigns Marketing Senior Specialist - job 2 of 2

Attentive® is the AI-powered SMS and email marketing platform that delivers unparalleled messaging performance on the channels that matter most. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.

Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!

Who we are

We’re seeking a dynamic Campaigns Marketing Senior Specialist to join the Acquisitions Marketing team at Attentive. In this role you will develop, support, and promote marketing campaigns that excites and delights, driving demand and engagement across the prospect and customer lifecycle. Collaborating extensively with the broader marketing team, you will be a key player in developing integrated campaigns including the strategy and execution for external distribution. 

• Plan and execute campaigns to drive demand and pipeline across different channels including e-mail, webinars, paid channels, website, and more
• Collaborate with cross functional teams to plan and promote integrated campaigns that align with key industry moments and business initiatives
• Create demand generation content, including webinars, guides and virtual experiences
• Outline and coordinate the execution promotional strategies across owned channels and sales enablement
• Identify the targeting and audience segmentation for campaigns, including ABM initiatives, coordinating closely with Lifecycle and Customer Marketing teams 
• Deliver campaign performance analysis, reporting on KPIs and established benchmarks 

• 2-4 years of professional experience in B2B marketing with a focus in a campaigns or a growth marketing role 
• Thinks creatively and out-of-the-box to come up with fresh campaign concepts
• Excels at synthesizing information into compelling messages that will captivate our audience
• Experience writing engaging marketing copy to drive engagement and action
• Experience managing email marketing campaigns, nurturing campaigns, ABM, and segmentation—Hubspot experience preferred
• Ability to work collaboratively and effectively communicate across teams
• Possesses strong organizational skills and attention to detail
• Strong analytical skills with the ability to come to conclusions and make recommendations backed by data 
• Salesforce experience required. Knowledge of building reports/dashboard, and an understanding account/contact/lead fields and campaigns, how they map to other systems.
• Proactive self-starter who is comfortable with ambiguity and thrives working in a fast-paced environment 

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $88,400 - $94,350 base + equity + benefits

- Our salary ranges are determined by role, level and location

#LI-JT2

Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about AWAKE, Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.