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Strategic Partner Manager (ANZ)

Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to help brands deliver 1:1 messages that truly resonate.


With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like GUESS, Urban Outfitters, and Steve Madden, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.


Attentive’s growth has been recognized by Deloitte’s Fast 500Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!


Who we are

Your primary objective will be to grow, activate and engage regional partner ecosystems - acquiring new agencies & tech partners for our partner program and nurturing relationships with existing partners to drive mutual growth. This role requires self-starter and ownership mindset, a combination of strategic thinking and execution excellence and effective collaboration with cross-functional teams. This role carries a revenue goal.


Why Attentive needs you
  • Define and Execute the Partnership Strategy for the Region in alignment with the international partnership strategy. Work with the Director of International Partnerships to conduct market sizing, segmentation, and prioritization of partner segments, define initiatives and create a roadmap to achieve business objectives
  • Acquire and Activate New Agencies: Identify potential agency partners that drive pipeline, revenue and effectively manage our clients’ engagement programs. Proactively engage with agencies to communicate the benefits of our partner program and  collaborate with the sales team to negotiate and onboard new agency partners
  • Grow and Optimize Technology Partnerships: Identify opportunities for expansion into new tech partner categories. Leverage cross-functional resources and programs to scale existing tech partner relationships and embed them into Attentive’s go-to-market strategy
  • Build and Grow Partner Relationships: Conduct territory planning with partners and the Attentive teams to identify opportunities. Implement a range of 1:1 and 1-many activities to foster engagement and drive joint goals. Act as the primary point of contact for regional partners, addressing their needs and concerns
  • Cross-Functional Collaboration: Partner closely with marketing, sales, partner enablement, and product teams to understand partner needs and align them with our offerings, advocate for partner feedback and collaborate with regional sales & CS teams to drive customer outcomes with partners. Communicate and evangelise the successes of strategic partnerships to internal stakeholders across various organisations within Attentive


About you
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • 5+ years of experience in partnerships, business development, or sales roles within the Martech (or adjacent) industry in Australia or the broader APAC region. Experience managing partnerships across agencies, ISVs, SIs and consultancies.
  • Understanding of typical agency service models and financial drivers. 
  • Strong understanding of marketing technology, trends, and best practices.
  • Advanced communication skills and the ability to  engage both internal and external stakeholders. Excellent negotiation, and relationship-building skills.
  • Ability to work independently and remotely while maintaining high productivity.
  • Ability to allocate resources, plan strategically and manage multiple work streams to ensure successful execution.
  • Proven track record of exceeding revenue targets.
  • Willingness to travel up to 30% of the time for conferences, events, and agency visits.


#LI-Hybrid 

#LI-LC1


Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success


Learn more about AWAKE, Attentive’s collective of employee resource groups.


If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.


At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know. 

Average salary estimate

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What You Should Know About Strategic Partner Manager (ANZ), Attentive

If you're a strategic thinker with a passion for partnerships and driving business growth, Attentive® is on the lookout for a Strategic Partner Manager for ANZ! Based in the vibrant city of Sydney, you'll join our innovative, AI-powered mobile marketing platform that's changing the way brands connect with customers. Your mission? To grow, activate, and engage our regional partner ecosystems by acquiring new agencies and tech partners for our program while nurturing relationships that foster mutual growth. You'll define and execute our partnership strategy in alignment with our international goals, setting the stage for success. Collaborate with our outstanding sales team, connect with potential partners, and advocate the benefits that Attentive brings. With leading brands such as GUESS and Steve Madden trusting us, the role involves dynamic cross-functional collaboration with marketing and product teams. We value independence, self-starters, and those who are not afraid to take action! This position also requires you to travel occasionally, so you won’t be stuck at a desk all the time. If you have a track record of exceeding revenue targets and a strong understanding of marketing technology trends, we’d love to hear from you. Join us at Attentive, where we prioritize our team's diversity and inclusivity and aim for an equitable workplace for all. Explore a new horizon in partnership management with us!

Frequently Asked Questions (FAQs) for Strategic Partner Manager (ANZ) Role at Attentive
What does a Strategic Partner Manager at Attentive do?

As a Strategic Partner Manager at Attentive, you will primarily focus on growing and engaging regional partner ecosystems, acquiring new agency and tech partners, and optimizing existing relationships. Your role is essential in driving mutual growth and aligning the partnership strategy with the company's international goals.

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What qualifications do I need to become a Strategic Partner Manager at Attentive?

To become a Strategic Partner Manager at Attentive, you should have at least a Bachelor's degree in Marketing or Business Administration, along with 5+ years of experience in partnerships or business development, particularly within the MarTech industry. A strong understanding of agency service models and a proven track record of exceeding revenue targets will set you apart.

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Are there opportunities for growth as a Strategic Partner Manager at Attentive?

Absolutely! At Attentive, we are devoted to fostering internal growth. As a Strategic Partner Manager, you will have the chance to take on more responsibilities and advance into higher roles within our growing company while learning from a top-rated team dedicated to your success.

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Does Attentive support remote work for the Strategic Partner Manager role?

Yes, the Strategic Partner Manager role at Attentive allows for remote work, fostering a high level of productivity while giving you the independence to manage your tasks. However, you’re also expected to be collaborative and actively engage with your team and partners.

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What skill sets are important for a Strategic Partner Manager at Attentive?

Key skill sets for the Strategic Partner Manager position include advanced communication and negotiation abilities, strong relationship-building skills, strategic planning capabilities, and a deep understanding of marketing technology trends. Being proactive and results-driven also makes for a successful candidate.

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How does Attentive ensure diversity in its workplace?

Attentive prioritizes diversity and inclusivity, welcoming individuals from all backgrounds to join our team. Our commitment is reflected in our policies that encourage equal employment opportunities and maintain a workplace free from discrimination and harassment.

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What makes Attentive an ideal company for a Strategic Partner Manager?

Attentive is an ideal company for a Strategic Partner Manager because of its innovative approach to AI-powered mobile marketing and its success-driven culture. You will be part of a dynamic environment that values action, teamwork, and customer success, alongside a commitment to your professional growth.

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Common Interview Questions for Strategic Partner Manager (ANZ)
How do you approach defining a partnership strategy for a new region?

Begin by conducting thorough market research to identify key players and industry trends. Next, analyze current partnerships and evaluate performance to refine your strategy. It’s imperative to align your approach with the strategic goals of the company and to collaborate with cross-functional teams for a cohesive execution.

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Can you give an example of how you successfully acquired a new partner in a previous role?

Highlight a specific instance where you identified a potential partner and engaged them based on their alignment with business goals. Describe the steps you took to communicate the program benefits and how you supported the onboarding process, emphasizing the collaborative effort with internal teams.

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What methods do you find effective in nurturing existing partnerships?

Regular communication is key! Establish consistent touchpoints with partners, provide them with valuable insights, and gather feedback to adjust the partnership approach. Implement engagement activities that reflect their needs while driving mutual growth is crucial.

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How do you manage multiple partnerships and prioritize tasks effectively?

Utilize project management tools to track deadlines and milestones, and categorize partners based on their strategic value. Prioritize tasks that align with company goals, and be prepared to adjust your focus based on urgent needs and opportunities that arise.

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What measures do you take to ensure the success of a partner launch?

Thorough preparation is vital. Develop detailed onboarding plans that include clear timelines, training resources, and check-ins during the early stages. Collaborating effectively with sales and marketing helps align objectives and ensures all parties are prepared for a successful launch.

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Describe your experience with cross-functional collaboration.

Share examples where you worked with different departments, such as marketing, sales, and product teams, to enhance partnership success. Highlight instances where effective communication and collaboration led to successful project outcomes and drove partner performance.

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What strategies do you use to evaluate the performance of partnerships?

Establish clear KPIs and performance metrics at the outset of the partnership. Regularly review these metrics with partners to assess their effectiveness and identify areas for improvement. Utilize data and feedback to refine partnership strategies continually.

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How do you handle conflicts or challenges that arise in partnerships?

Address conflicts head-on with transparency and openness. Focus on understanding each party's perspective and work collaboratively on a solution. Maintaining clear communication and focusing on the partnership's overall goals can often turn challenges into opportunities for growth.

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What role does customer feedback play in your partnership strategies?

Customer feedback is invaluable. It informs you about what is working and what might need adjustment. By keeping channels open for feedback and integrating it into your partnership strategies, you can ensure alignment with customer needs and expectations.

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Can you discuss a marketing technology trend you believe is vital for partnerships?

Focus on the increasing importance of data-driven marketing and personalization. Discuss how partners can utilize data insights to better serve their clients and how partnership strategies should evolve to incorporate these trends for mutual growth.

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Create magical conversations. DEFAULT TO ACTION - Speed is our best offense and defense -We don't wait for opportunities to come to us, we create them through our proactive mindset. -We believe in making quick decisions, executing strategies, and...

114 jobs
MATCH
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CULTURE VALUES
Passion for Exploration
Dare to be Different
Customer-Centric
Diversity of Opinions
Inclusive & Diverse
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
November 23, 2024

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