Senior Product Marketing Manager (Remote)

As a Senior Product Marketing Manager at AuditBoard, you will own the go-to-market strategy for our CrossComply IT Compliance product, create impactful messaging that differentiates our brand, and lead product launches. You'll influence strategic decisions by representing customer feedback and market insights, and partner closely with Sales to enhance win rates. Additionally, you'll create high-impact marketing content that drives demand and market awareness, while mentoring junior PMMs to elevate team performance.

To succeed as a Senior Product Marketing Manager at AuditBoard, candidates should have over 10 years of experience in Product Marketing, ideally within the IT GRC or B2B SaaS spaces. A strong background in IT Security, compliance, or risk management is vital, alongside exceptional storytelling abilities and strategic thinking skills. Familiarity with technology and security teams will give you a competitive edge in this dynamic role.

The Senior Product Marketing Manager plays a crucial role in AuditBoard’s strategy by leading market initiatives that influence product positioning and drive customer adoption, thus directly impacting revenue growth. By conducting in-depth market research and collaborating across departments, you will ensure that our offerings meet market demands and resonate with our target audiences, ultimately solidifying AuditBoard’s position as a leader in the industry.

AuditBoard prides itself on fostering a culture of customer obsession and collaborative success. As a Senior Product Marketing Manager, you’ll be surrounded by passionate individuals who thrive in a dynamic work environment. The company encourages personal improvement and constant innovation, making it an ideal setting for those who wish to grow while making meaningful contributions to the team and our customers.

The Senior Product Marketing Manager position at AuditBoard offers flexible remote and hybrid work options, allowing you to work from wherever you're most effective. This flexibility is complemented by our commitment to employee well-being, which includes perks such as a monthly allowance to enhance your life and comprehensive health coverage to support your needs while you contribute to our mission remotely.

Certainly! When discussing your experience with go-to-market strategies, focus on a specific project or product launch that you led. Explain the process you followed, the research involved, and how you used insights to shape the strategy. Highlight any measurable successes and how you collaborated with cross-functional teams to achieve goals, demonstrating your strategic thinking and execution capabilities.

Measuring success in product marketing campaigns involves analyzing KPIs such as customer acquisition rates, retention rates, and ROI on marketing spend. Explain that you would use tools to monitor market engagement metrics, conduct A/B testing on messaging, and gather customer feedback post-launch. Showing that you can tie metrics to strategic objectives will showcase your analytical skills.

In a remote setting, engaging with customers requires innovative approaches. Share your experience leveraging video interviews, online surveys, and feedback analytics. Emphasize the importance of virtual touchpoints, such as webinars and social media channels, to maintain customer engagement and gather insights, which can then be transformed into actionable marketing strategies.

Absolutely! When asked about a successful product launch, describe the situation, your role, and the collaborative efforts involved. Detail how you identified target audiences, developed messaging, and supported the sales team during the rollout. Highlight the outcomes, such as increased adoption rates or sales figures, illustrating your competence in leading impactful product marketing initiatives.

To effectively differentiate AuditBoard’s CrossComply product, it's essential to analyze competitor offerings and identify unique selling points. Discuss how you would focus on specific features, benefits, and customer testimonials that resonate with your target audience. Emphasize your experience in crafting compelling narratives that highlight CrossComply's advantages, thereby making it a standout choice for customers.

Storytelling is crucial in product marketing as it helps to create emotional connections with the target audience. Explain how you would leverage client success stories and clear, relatable narratives to present the value of AuditBoard’s offerings. Discuss the different mediums you might use—like case studies, videos, or webinars—to convey these stories effectively.

Staying updated on market trends involves a combination of reading industry publications, attending webinars, and participating in relevant online communities. You could mention specific resources such as Gartner or Forrester reports, along with social media channels where industry leaders share insights. Highlight how you incorporate these learnings into your marketing strategies to remain competitive.

To ensure cross-departmental alignment, I would advocate for regular communication and collaborative planning sessions. Implementing shared metrics and goals across departments like Sales, Product, and Engineering fosters teamwork. Discuss the importance of establishing common platforms for resource sharing and updates, thereby promoting a unified approach to achieving the company's objectives.

When approaching competitive analysis, I focus on gathering data on competitors through market research, analyzing their strengths, weaknesses, and market positioning. Share your systematic process for compiling insights into actionable strategies that inform product positioning and messaging, ensuring AuditBoard's offerings remain relevant in the marketplace.

Prioritization in a fast-paced setting begins with understanding business goals and deadlines. Explain how you utilize tools like project management software to list and rank tasks based on urgency and impact. Sharing your method for assessing the team’s workload and ensuring focus on high-value activities will showcase your organizational skills and ability to manage multiple projects simultaneously.