Public Relations, Lifestyle Summer Intern
Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What you’ll do
The Public Relations, Lifestyle Summer (June-August) internship is ideal for college students who are enthusiastic about Fashion, Marketing and Public Relations. This internship will provide an opportunity to work in a fast-paced environment among industry experts and will offer the tools to develop key skills in communications and relationship management.
What you’ll be working on
- Support the PR team in representing Authentic and the Lifestyle brand portfolio, which includes Juicy Couture, Aéropostale, Judith Leiber, Frederick’s of Hollywood, Jones New York, Frye, Tretorn, Forever 21, Volcom, Spyder, and Nine West.
- Manage media inquiries and coordinate trafficking of PR samples as needed between Authentic, brand partners, stylists and media for editorial placement opportunities, style-outs, and gifting programs
- Maintain sample closets
- Track, compile, archive and share press clips and recap reports inclusive of print, online, and broadcast on a project and monthly basis
- Assist in seasonal celebrity and corporate seeding/gifting programs among all lifestyle brands
- Create and maintain media lists that include top-tier fashion, lifestyle, sports, entertainment, and business outlets
- Support in planning and executing virtual brand promotion events (media day, press preview etc…)
Must Haves
- Undergraduate/graduate student
- Able to work up to 20 hours per week
- Able to work onsite in our LA office
- Major in journalism, communications, public relations, marketing or digital media
- Prior work or internship experience in the fashion industry (can include retail experience)
- Excellent written and verbal communication
- MS Outlook, Word, PPT, Excel proficiency
- Analytical thinker who is self-motivated and able to multi-task
- Collaborative and able to thrive in a high-paced environment
Primary Location Salary Range:
The hourly rate for an undergraduate student intern in Los Angeles, CA, is $15.
The hourly rate for a graduate student intern in Los Angeles, CA, is $20.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:
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Authentic
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands.
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