Customer Journey Analyst (f/m/x)

A Customer Journey Analyst at AUTO1 Group focuses on analyzing customer behavior to enhance the user experience. By collaborating with Marketing and Product teams, this role involves turning data into actionable insights, creating reports, tracking conversion rates, and informing strategic decisions using qualitative and quantitative data.

To qualify for the Customer Journey Analyst position at AUTO1 Group, candidates should have proven analytical experience, ideally from an e-commerce background. Proficiency in SQL, Google Analytics, and reporting tools like Tableau is essential, alongside solid communication and stakeholder management skills.

AUTO1 Group promotes work-life balance by offering flexible working hours and options to work from home. Employees can also enjoy 30 days of vacation, ensuring that team members can recharge and maintain a healthy personal life.

AUTO1 Group believes in investing in its employees' growth. As a Customer Journey Analyst, you will benefit from a dedicated education budget for online courses, conferences, and training opportunities to enhance your skills and career prospects.

While fluency in English is required for the Customer Journey Analyst role at AUTO1 Group, knowledge of other European languages is considered a plus. This can enhance communication within the diverse team and with international stakeholders.

A Customer Journey Analyst at AUTO1 Group will primarily utilize SQL for data querying, Google Analytics for tracking web performance, and Tableau or Excel to create detailed reports. Familiarity with various analytical tools is vital for success in this role.

AUTO1 Group stands out with its open culture, commitment to diversity, and the chance to work in a dynamic environment with over 90 nationalities. Employees can enjoy a supportive work environment that values collaboration and innovation, along with perks like brand discounts and mental wellness initiatives.

When answering this question, detail specific projects where you utilized tools like SQL and Google Analytics to derive insights. Highlight the outcomes of your analysis, such as improvements in conversion rates or customer engagement.

Explain your approach to prioritization—whether you focus on urgent metrics, project deadlines, or stakeholder requests. Providing examples of how you've successfully managed competing priorities will demonstrate your organizational skills.

Discuss your techniques for simplifying complex information, such as using visualizations in Tableau. Mention the importance of tailoring your presentations to different audience levels, ensuring clarity and engagement during discussions.

Be specific about the analysis you conducted, the metrics you looked at, and the changes implemented based on your findings. Emphasize the impact your analysis had on the overall customer experience.

Share your methods for keeping up with industry trends—whether through online courses, webinars, or professional networks. This demonstrates your commitment to continuous improvement and staying relevant in the field.

Provide examples of successful collaboration with marketing, product, or tech teams. Highlight your communication skills and ability to incorporate diverse insights into your analysis.

Discuss specific projects where you used Tableau to create impactful visualizations, including examples of how these helped stakeholders understand complex data. The interviewer will be looking for your proficiency with the tool.

Explain how you would approach such situations professionally—by presenting your findings clearly and backing them up with data. Emphasize your commitment to evidence-based decision-making.

Talk about the various factors you would examine, such as user behaviors, site performance, and feedback loops. This showcases your comprehensive understanding of the customer journey.

Describe your methodological approach to testing—including A/B testing and using analytics to track performance metrics. Emphasize the importance of data-driven decision-making in developing effective strategies.