Vice President of Marketing and Leasing

Description

Location: Denver, CO or Phoenix, AZ Corporate Offices

Are you interested in a career where customers, colleagues, and community service are the cornerstones of your work? Would you like to work with a company that celebrates victories both big and small and welcomes ideas from all levels of our team? If so, join us here at Avanti Residential! Our moto is Sempre Avanti, meaning “Always Forward”/ “Always Welcome.” We are “people people” through our mission and core values. We enhance our communities with our work, see all members of our team as leaders, and live La Bella Vita (The Beautiful Life). With endless opportunities for personal and professional growth, the sky’s the limit when advancing your career and being the best you can be. There is a place for you at Avanti Residential. Join us today!

The Vice President of Marketing & Leasing to lead and elevate our brand, communications, and leasing strategies across our multifamily portfolio. This role is essential in driving demand generation, lead generation, strengthening internal and external communications, and most importantly, serving as the main driver of company culture. We’re committed to fostering an environment that promotes collaboration, accountability, and growth, making company culture a central pillar of success.

What You’ll Do…

• Develop and execute comprehensive marketing and leasing strategies to drive occupancy, revenue growth, and brand recognition across all communities.
• Oversee all internal and external communications, ensuring consistency in messaging, brand voice, and company values.
• Lead the creation and implementation of marketing campaigns, digital advertising, social media, SEO/SEM, content creation, and reputation management.
• Build and execute lead generation programs to drive sales and expand the customer base, including management of all ILS (Internet Listing Services) and PPC (Pay-Per-Click) strategies.
• Develop and execute promotional campaigns at both the corporate and property level to support brand awareness, leasing velocity, resident engagement, and special initiatives.
• Manage all social media platforms, including LinkedIn, Instagram, Facebook, and others, to grow engagement, elevate brand presence, and support recruitment lead generation, and resident retention.
• Partner with onsite teams and regional leaders to develop innovative leasing initiatives, improve conversion rates, and enhance the resident experience.
• Drive company culture by promoting values that inspire, engage, and unite team members at all levels—fostering a positive and collaborative work environment.
• Lead the planning and execution of the company’s annual leadership conference, ensuring a memorable, inspiring, and on-brand experience for attendees.
• Own and report on all key performance indicators (KPIs) related to leasing, marketing performance, lead generation, conversion, and brand engagement.
• Use KPI data to drive performance, optimize campaigns, improve leasing effectiveness, and support strategic decision-making across the organization.
• Oversee the development and maintenance of property websites, listings, and leasing collateral to ensure accuracy, appeal, and alignment with brand standards.
• Oversee the production of corporate marketing materials related to the solicitation of real estate investment capital, including Property Offering Memorandums, Fund Offering Memorandums, and Corporate Pitch Decks.
• Serve as the company’s brand ambassador, ensuring a consistent and compelling presence across all touchpoints and platforms.
• Mentor and lead high-performing marketing and leasing teams, fostering creativity, collaboration, and accountability.
• Collaborate cross-functionally with Operations, Training, HR, and IT to ensure alignment on company goals and support for key initiatives.

Requirements

What You Need to Succeed…

• Bachelor’s degree in Marketing, Business, or related field required.
• MBA or MA/MS in Marketing preferred.
• 5-8 years of general marketing experience with displayed career growth is required.
• Proven experience as a CMO or senior marketing leadership role is required.
• Experience in managing external marketing resources, marketing consultants, and offshore creative teams is required.
• Multi-family real estate experience required.
• Exceptional emotional intelligence, leadership, and team management skills.
• Excellent critical thinking, analytical and strategic development abilities.
• Outstanding communication and interpersonal skills.
• Complete knowledge of marketing strategy, planning, application, and execution of marketing initiatives.
• Thorough knowledge of marketing data analytics with proven track record of increased revenue generation through marketing programs and strategic planning.  
• Established understanding of ESG principles and the integration of ESG into marketing strategies.
• Pass criminal background screening prior to employment.
• Possession of a valid driver's license and up-to-date vehicle insurance OR reliable transportation is required.
• If minimum qualifications are met during resume screening the Wonderlic pre-employment assessment is required. The assessment will arrive in the email inbox that you provided.

Work Location…

• Work Schedule and location based on supervisor requirements

What We Do for You…

• Based on position, annual or quarterly bonuses are awarded based on performance and KPIs.
• Up to 20% apartment discount.
• Continuing education and tuition reimbursement.
• A generous PTO policy.
• Health and wellness benefits include Medical/HSA/FSA/Dental/Vision/STD/LTD and many other benefits to meet your specific needs.
• 4% company match for your 401k.
• Avanti Shares Program where a portion of the company’s transactional profits are awarded to you. The longer you stay, the higher your return. 
• Avanti Cares Program that helps employees in financial need.
• Tenure-based Anniversary Recess.
• Avanti Advisors Program to help new hires with onboarding.

This job description is not an all-inclusive list of duties and responsibilities. Avanti Residential is an Equal Opportunity Employer and is committed to diversity in its workplace; applicants from all backgrounds are encouraged to apply. If you are interested in applying for a position with Avanti and need special assistance or accommodation to use our website, please get in touch with HR@Avantiresidential.com.