Product Marketing Manager

The Product Marketing Manager at Aviva plays a vital role by managing the core product collateral suite, ensuring it meets commercial objectives and aligns with the overall solution messaging. This includes overseeing product web pages, creating compelling sales aids, and ensuring all marketing materials are compliant with industry standards.

Candidates for the Product Marketing Manager role at Aviva should ideally possess the Investment Management Certificate (IMC) or equivalent. Additionally, a solid understanding of regulatory requirements in marketing, experience with marketing automation tools, and content management systems will be beneficial.

Successful candidates for the Product Marketing Manager role should have strong project management skills, creativity, attention to detail, and the ability to prioritize multiple tasks. A proactive attitude towards learning and adaptation in a fast-paced environment will also greatly enhance success in this position at Aviva.

At Aviva, the Product Marketing Manager can expect a generous pension scheme where Aviva contributes up to 14%. Moreover, there's eligibility for an annual performance bonus, family-friendly leave options, and a flexible benefits package including discounts on Aviva products, vacation days, and opportunities for volunteering.

Yes, the Product Marketing Manager role at Aviva is based in London, UK, and cannot accommodate applications from candidates in other locations. This allows for a focused and cohesive team environment in our office.

When asked about your experience in product marketing, make sure to highlight specific roles where you managed product collateral. Discuss your familiarity with the asset management industry and how your previous work directly contributed to sales growth or increased market visibility.

To effectively answer this question, share concrete examples of how you have prioritized tasks in past roles. Discuss any project management techniques you employ, like agile methodologies, and emphasize your ability to remain organized and adaptable under pressure.

When discussing familiarity with marketing tools, mention specific technologies, particularly those relevant to content management and automation. Highlight your ability to learn new tools quickly and how you’ve used these technologies to enhance marketing performance.

In your response, detail a specific campaign, your role in it, and the measurable outcomes achieved. Discuss the strategy used, your collaboration with stakeholders, and how the campaign aligned with business goals.

Demonstrate your understanding of compliance by sharing any experiences dealing with regulatory frameworks. Discuss collaboration with legal teams, quality checks you performed, and your commitment to upholding industry standards.

When answering this question, connect your motivations to Aviva’s core values and mission. Discuss your passion for creating impactful marketing materials and how they facilitate successful sales and customer experiences.

Be honest in your self-assessment but support it with examples of past projects. Rate your skills based on feedback received, outcomes achieved, and your ability to lead projects to completion on time and within budget.

Talk about your approach to stakeholder management, including communication strategies, building relationships, and understanding stakeholders' needs. Provide examples of how this has positively impacted project outcomes.

Share a specific instance where feedback led to improvements. Explain how you gathered feedback, the steps taken to implement changes, and the positive results that followed. Highlighting your adaptability will showcase your growth mindset.

Make your answer personal by aligning your career goals with Aviva’s mission. Discuss how you admire their commitment to diversity and inclusion, or their innovative approach in financial services. This showcases genuine interest and research on the company.