Digital Marketing Specialist

At AYR Wellness, a Digital Marketing Specialist plays a pivotal role in driving digital marketing initiatives. This position involves collaborating closely with the marketing team on campaigns, managing tasks via Notion, and ensuring all digital communications are aligned with current market strategies. You'll also coordinate with graphic designers to create eye-catching visuals and help manage promotional sales online.

To excel as a Digital Marketing Specialist at AYR Wellness, candidates should possess at least two years of relevant digital marketing experience. Familiarity with digital platforms like Notion, Alpine IQ, and WordPress is preferred, along with a background in the cannabis industry, which can be beneficial for understanding the market dynamics.

AYR Wellness is dedicated to fostering a supportive environment that promotes career growth. As a Digital Marketing Specialist, you'll have access to diverse projects that enhance your skills and open pathways for advancement. The company's commitment to personal development means you can flourish and explore your potential in a progressive culture.

While prior experience in the cannabis industry is preferred for the Digital Marketing Specialist role at AYR Wellness, it is not a strict requirement. Candidates with strong digital marketing expertise and a willingness to learn about the industry will also be considered. AYR values diverse backgrounds and experiences.

As a Digital Marketing Specialist at AYR Wellness, you will use a variety of digital marketing tools, including Notion to manage tasks, along with tools such as Alpine IQ and WordPress for campaign management and analytics. Familiarity with graphic design platforms will also be beneficial as you work with the design team on digital assets.

AYR Wellness values diversity and inclusion by striving for a workplace that celebrates individuality and unique perspectives. The company actively encourages applications from all backgrounds, including underrepresented groups, ensuring a rich tapestry of ideas and experiences within the Digital Marketing team.

A Digital Marketing Specialist at AYR Wellness is responsible for supporting daily digital marketing functions, collaborating on promotional campaigns, managing email and web content, coordinating graphic design efforts, and analyzing marketing data. Your input will play a crucial role in crafting effective marketing strategies that resonate with our audience.

When answering this question, focus on specific campaigns you've managed, tools you've used, and results achieved in previous positions. Highlight your proficiency in digital marketing platforms and any familiarity with the cannabis industry that could set you apart.

Discuss your methods for effective communication and feedback with graphic designers. Emphasize your experience in defining project requirements and how you ensure that the design aligns with marketing goals, showcasing your teamwork skills.

When discussing past campaigns, outline your goals, the strategies you employed, any challenges faced, and the measurable outcomes. Be specific about the tools and methodologies used, and how these experiences could be replicated at AYR Wellness.

Provide a well-rounded summary of your experience with digital marketing tools, such as Notion, WordPress, and analytics platforms. Emphasize your readiness to learn new software and how quickly you adapt to technology.

Discuss your approach to continuous learning, mentioning relevant blogs, newsletters, or online courses you follow. This shows your commitment to staying ahead in the ever-evolving digital marketing landscape.

Talk about processes you've employed for reviewing content, including proofreading and ensuring that messaging aligns with brand guidelines. Highlight your attention to detail and how you prioritize quality in your work.

Provide an example where you successfully juggled multiple projects, detailing your methods for prioritizing tasks, organization strategies, and any project management tools that facilitated your workload.

Discuss key performance indicators relevant to digital marketing, such as engagement rates, conversion metrics, and ROI. Show your understanding of how these metrics guide campaign adjustments and future strategies.

Illustrate your conflict resolution skills, describing how you would communicate with involved parties to understand their needs, find common ground, and propose solutions that balance priorities.

Express your enthusiasm for AYR Wellness's mission and values, particularly its commitment to community and social impact. Connect this to your personal values and how you see yourself contributing positively to the company's growth.