At Bright Horizons, we believe that education and care can change our world – one child, one family, one organization at a time. This is an opportunity to make an impactful contribution at the leading and most trusted education and care company.

In this role, your goal isn’t to write. Your job is to move people to say yes. You combine the art and science of conversion copywriting masterfully. You’re the one everyone goes to when it’s time to simplify complex concepts into ideas, email sequences, pages and, ultimately, phrases that move. And you always know the Why behind every word you write.

What you will do:

• Support Bright Horizons marketing campaigns by composing conversion-driven, direct-response copy across digital and print materials to highlight the value of our services

• Follow and champion a data-first approach to crafting copy, with voice-of-customer data and data-driven insights

• Present concepts and copy in a compelling, persuasive manner, with confidence

• Collaborate fully with product & sales teams to translate client desires into innovative, viable and conversion-focused strategies, concepts and copy

• Rigorously review, proof and edit work to deliver the highest-quality deliverables of the marketing team to make informed enhancements where necessary.

As a member of the B2B marketing team, the candidate will work under the direction of various B2B stakeholders.

What you bring:

• 5+ years’ agency or in-house experience in copywriting

• 1+ year experience writing for Human Resources leaders

• A portfolio demonstrating the skills required to get the yes (leads, trial starts, sales, referrals, content downloads)

• Strong understanding of conversion, direct response, and/or UX copywriting frameworks and best practices

• Strong understanding of how words interact with design and layout elements for digital and print

• Demonstrated ability to rationalize, judge and organize ideas

• Ability to work independently to high standards of quality and timeliness.

• Fan of Oglivy on Advertising, Influence: Science and Practice, and similar books

#indcc

HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?

Contact us at bhrecruit@brighthorizons.com or 855-877-6866

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English and EEO – Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.