Marketing leader

Would you like to shape our marketing strategy for the future of our products?Would you like to play a key role in our business?Be part of a successful team!Through our three powerful brands, Panametrics, Reuter-Stokes and Druck, PSI provide customers with precision sensor and instrumentation technologies across pressure, temperature, flow, gas, moisture, radiation and neutron applications across the planet’s harshest environments.Partner with the bestYou will be responsible for the product marketing strategy and activities that address market needs in a profitable way across the Druck, Panametrics and Reuter Stokes brands.Success will be influenced by your ability to develop a winning product marketing strategy, and to lead a team of product marketers to grow lead and opportunity pipeline.As a , you will be responsible for :Utilizing available market intelligence on customer requirements, unmet needs and market trends, develop and own the product marketing strategies for the three Precision Sensors and Instrumentation businesses (Druck, Panametrics and Reuter Stokes).Developing and deploying a common process for NPI (New Product Introduction) launches & commercialization activities (including sales enablement materials) across the three PSI businesses.Developing and deploying a common process for existing product campaign activities (including sales enablement materials) across the three PSI businesses, reflective of where products are in their lifecycle.Partnering with Product Management, Technology, Commercial and your team of Product Marketers to develop go-to-market strategic plans for specific products including value proposition development, positioning, messaging and commercial activation.Partnering with the Regional Marketing Leader PSI and the Digital Marketing Leader PSI to ensure that product marketing campaigns are effectively deployed to as wide a target audience as is appropriate considering budget and bandwidth of team members.Providing leadership and direction to the Product Marketing team to enable them to run impactful and effective product marketing campaigns focused on generating leads and opportunity pipeline.Partnering with the PSI Marketing Director to develop an all-encompassing marketing strategy for the Precision Sensors and Instrumentation business.Fuel your passionTo be successful in this role you will :Have a Bachelor’s degree (BA or BSc.) in Marketing, Business or another relevant subject from an accredited university or college, or equivalent knowledge and experience.Have demonstrable, extensive experience in Product Marketing.Have demonstrable experience of building and leading cohesive and successful teams (ideally in Marketing / Product Marketing) and takes a hands-on approach, leading by example to get the job done.Have demonstrable experience of setting a vision with goals and a plan and subsequent successful achievement of that plan.Be technically competent with expertise in value proposition development, product positioning, new product commercialization and a wide range of other marketing skills.Have the ability to work effectively cross-functionally with a wide range of globally located stakeholders.Have very good oral and written English communication skills (additional languages would be advantageous).Have the ability to travel up to 10-15% of the time as needed.Work in a way that works for youWe recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too.In this role, we can offer the following flexible working patterns :Working remotely from home or any other work locationWorking flexible hours - flexing the times when you work in the day to help you fit in everything in and work when you are the most productive.Working with usOur people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work.We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.Working for youOur inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today.We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect :Contemporary work-life balance policies and wellbeing activitiesComprehensive private medical care optionsSafety net of life insurance and disability programsTailored financial programsAdditional elected or voluntary benefitsLast updated : 2024-09-25