Digital Marketing - Credit Card Stimulation

Job Description:At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.One of the keys to driving Responsible Growth is being a great place to work for our teammates around the world. We’re devoted to being a diverse and inclusive workplace for everyone. We hire individuals with a broad range of backgrounds and experiences and invest heavily in our teammates and their families by offering competitive benefits to support their physical, emotional, and financial well-being.Bank of America believes both in the importance of working together and offering flexibility to our employees. We use a multi-faceted approach for flexibility, depending on the various roles in our organization.Working at Bank of America will give you a great career with opportunities to learn, grow and make an impact, along with the power to make a difference. Join us!Job Description:Directs, develops and manages product/pricing/delivery/research/channel strategies for a category of products or service level. Responsible for full product marketing cycle for specified product categories. May be responsible for hiring, managing, training and developing associates.The Consumer Credit Card Digital Marketing team has a newly opened position to support the strategy, development, and delivery of marketing to existing credit card clients across E-mail and Bank of America owned digital channels.This role will be responsible for driving the creation and execution of digital marketing campaigns for multiple stimulation efforts to our existing cardholders to drive credit card usage. The ideal candidate would also be experienced with digital marketing platforms and targeting capabilities.Job Responsibilities:• Manage digital marketing programs for our card clients by partnering with internal partners as well as external creative agencies to bring efforts to market.• Drive creative development or creative updates through all parts of the campaign lifecycle, working with marketing, creative teams, legal, brand, and product partners.• Use your knowledge of the business and digital, as well as creative thinking, to find ways to improve performance• Analyze performance data to find drivers of change, and use that to inform and influence strategic decisions and testing agendasRequired Qualifications:• 3+ years of experience managing and executing marketing, digital and/or product initiatives• Ability to analyze performance data and use the results to inform marketing strategy and tactics• Experience working with variety of stakeholders to achieve a common goal• Self-motivated, positive attitude, and ability to manage multiple tasks in a fast-paced, matrix organization• Proficient in MS Office Product Suite (Word, Excel, PPT)Desired Qualifications:• Experience with targeted digital marketing campaigns (E-mail, Online, Mobile, etc.) including target selection, design, tactical implementation and back-end tracking.• Experience working with creative agencies and/or vendor partners• Financial services experience• Knowledge of consumer credit card industryMinimum Education Requirement: High School Diploma / GED / Secondary School or equivalentShift:1st shift (United States of America)Hours Per Week:40