Enterprise Marketing Manager

As an Enterprise Marketing Manager at Benchling, you will be responsible for developing and executing account marketing strategies aimed at top target Enterprise accounts. This includes creating integrated account-based marketing programs, building strong relationships with sales teams, and collaborating with various marketing functions to ensure effective campaign execution. Your role will also involve measuring program success and optimizing campaigns based on data-driven insights.

To be considered for the Enterprise Marketing Manager position at Benchling, candidates should have proven experience in account-based marketing or demand generation programs within a B2B tech setting. A bachelor's degree in a relevant field is required, along with excellent communication skills and familiarity with marketing technology tools. The ideal individual will exhibit a strong initiative and the ability to adapt to a fast-paced environment.

Benchling is committed to the growth and development of its employees, including Enterprise Marketing Managers. The company offers learning and development reimbursements, allowing you to pursue further education or professional development opportunities that contribute to your career path. This focus on personal and professional growth is a vital part of Benchling's culture.

As an Enterprise Marketing Manager at Benchling, you should be familiar with various marketing technology and analytics tools, including Salesforce and Marketo. A good understanding of these platforms is essential for planning, executing, and measuring the success of marketing campaigns effectively.

Working as an Enterprise Marketing Manager at Benchling comes with a robust benefits package, including competitive salary and equity, comprehensive parental leave, mental health benefits, and a wellness stipend. You will also enjoy 25 vacation days plus public holidays and opportunities for remote work, making it an attractive place to grow your career.

When responding to this question, focus on specific examples from your past roles where you've successfully planned and executed account-based marketing strategies. Highlight your approach to targeting specific buyer personas and the metrics you used to measure success.

To answer this, emphasize your strategies for fostering communication between marketing, sales, and other teams. Discuss tools and methods you use to keep everyone on the same page and how this collaboration enhances the effectiveness of marketing initiatives.

Your answer should discuss the key performance indicators (KPIs) that matter most in the context of account-based marketing, such as pipeline/bookings sourced, engagement metrics for target accounts, and overall campaign ROI. Provide examples of how you've utilized analytics to drive marketing decisions.

When answering this question, choose a specific example that highlights your problem-solving skills. Discuss the challenge, the strategies you implemented to overcome it, and the eventual outcome, ensuring to illustrate your data-driven decision-making process.

Show your commitment to continuous learning by discussing specific resources such as industry publications, webinars, and networking opportunities you engage with. Mentioning your involvement in professional organizations can also reinforce your dedication to staying informed.

Choose a successful account-based marketing campaign that demonstrates your strategic thinking and execution skills. Outline the campaign's goals, the tactics used, and the measurable results achieved, such as increased engagement or pipeline growth.

Discuss essential skills like strategic thinking, data analysis, strong communication, project management, and the ability to adapt in a fast-paced environment. Use examples from your experience to illustrate how these skills have contributed to your success.

Provide insights into your time management skills and strategies you employ to prioritize tasks. Mention specific tools or methods you use to stay organized and ensure that your projects meet deadlines without compromising quality.

Emphasize the importance of understanding customer feedback in shaping marketing campaigns. Discuss how you gather feedback, analyze it, and implement changes in your marketing approach to better align with customer needs and preferences.

Explain your process for understanding the unique needs and pain points of different target accounts. Discuss how you create personalized messaging and content that speaks directly to each account's situation while maintaining alignment with overarching brand messaging.