Direct Mail Marketing Manager

Better is reimagining home finance and making it faster, cheaper, and easier for everyone to become a homeowner. We leverage creative technology and innovation to make the home buying journey more approachable and understandable and home finance more affordable and accessible. Here are some interesting facts to help you get to know Better:

 - We’ve funded over $100 billion in loans for our customers, more than any other fintech

 - We ranked #1 in the U.S. on LinkedIn's Top Startups 2020 and 2021

 - We are Forbes’ Best Online Mortgage Lender for 2023

 - We are USA Today’s Best Mortgage Lenders of 2023, Best for FHA Loans

 - We have raised over $1.2 billion in equity capital to transform the mortgage industry, the largest financial asset class in the world

 - And we’re just getting started!

We are a place where smart, hungry, ambitious people who want to recognize their full potential thrive. 

A Better Opportunity

Better is seeking an experienced and motivated Direct Mail Marketing Manager to develop, execute, and optimize direct mail campaigns as part of our marketing strategy. Reporting directly to the VP of Growth Marketing, this role will focus on driving new customer acquisition. You will be responsible for managing the full lifecycle of direct mail campaigns, collaborating

with internal teams and external partners to deliver highly targeted and effective campaigns that meet growth objectives.

This position is ideal for someone who thrives in a fast-paced environment, is highly analytical, and has a passion for both marketing strategy and customer acquisition.

• Lead the development, execution, and optimization of direct mail campaigns focused on acquiring new mortgage customers.
• Oversee the day-to-day management of direct mail operations, including creative development, production timelines, and vendor coordination.
• Develop and manage testing strategies to optimize targeting, messaging, and creative elements for maximum impact.
• Collaborate with cross-functional teams (e.g., creative, product, and analytics) to ensure direct mail efforts are aligned with overall marketing and growth strategies.
• Implement customer segmentation and targeting strategies to maximize response rates and drive campaign ROI.
• Track and report on key performance metrics, including response rates, conversion rates, and campaign ROI, to ensure growth targets are met.
• Oversee detailed data analysis to evaluate campaign performance, identify opportunities for improvement, and ensure optimization of future campaigns.
• Manage relationships with external vendors and agencies, ensuring timely execution and quality deliverables.
• Collaborate with internal stakeholders across teams to ensure marketing efforts are cohesive and aligned with broader business objectives.
• Stay current with direct mail and marketing trends, applying industry best practices to enhance campaign effectiveness.
• Lead A/B testing initiatives to continuously optimize creative elements, targeting, and audience segmentation.
• Mentor and develop junior marketing team members on best practices in direct mail and campaign management.

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• 3-5 years mortgage marketing experience with a strong familiarity with related regulations and mortgage products.
• 3-5 years of experience managing direct mail marketing campaigns larger than 2 million records per month.
• Strong project management skills, with a proven track record of managing multiple campaigns and meeting deadlines.
• Experience with data analysis and performance reporting, ideally in the mortgage or financial services industry.
• Experience managing external vendor relationships and working with third-party partners.
• Strong analytical skills and attention to detail.
• Excellent communication and presentation skills with the ability to influence cross functional teams and senior stakeholders.
• Ability to think creatively and innovate within traditional direct mail strategies.

Company Benefits 

Our total rewards package consists of base salary, benefits, and opportunity for yearly cash bonus. Some of our benefits include:

 - Comprehensive healthcare, retirement, and voluntary benefits. Think medical, dental, vision, health savings accounts, 401k, and more.

 - Personalized care and tools for realizing your mental health and wellness goals.

- Company paid for lunch when working in the office.

- Additional benefit perks & discounts.

Disclaimer  

Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.